1. Public Relations Strategic Planning - an introduction Noel Turnbull, Adjunct Professor RMIT

2. What is strategy?

8. and the key is……… Knowledge

16. Planning and management model 1. Defining public relations problems 4. Evaluating the program 2. Planning and Programming 3. Taking action and communicating ‘ How did we do?’ Assessment ‘ What’s happening now?’ Situation Analysis ‘ How and when do we do and say it?’ Implementation ‘ What should we do and say and why?’ Strategy