A Quick Guide To Issues Management

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A Quick Guide To Issues Management

  1. 1. ISSUES MANAGEMENT WORKSHOP Noel Turnbull Director Growth Solutions Group
  2. 2. THE THREE ELEMENTS <ul><li>Issues anticipation and analysis </li></ul><ul><li>Issues monitoring </li></ul><ul><li>Issues management </li></ul><ul><li>NOTE: Don’t confuse with crisis management – a product of poor issues management </li></ul>
  3. 3. ISSUES ANTICIPATION <ul><li>Out of the boardroom and away from the corporate culture </li></ul><ul><li>Follow the trend-setters </li></ul><ul><li>Demography </li></ul><ul><li>Anticipate issues life cycles </li></ul><ul><li>Where to look </li></ul>
  4. 4. ISSUES MONITORING <ul><li>Stick to a framework </li></ul><ul><li>Rank according to capacity to influence and significance/importance </li></ul><ul><li>Be realistic </li></ul><ul><li>Review regularly </li></ul>
  5. 5. ISSUES MANAGEMENT <ul><li>The importance of masterly inaction </li></ul><ul><li>Don’t fuel media fires </li></ul><ul><li>Line management responsibilities </li></ul><ul><li>Remember you can’t do it all eg issues rich industries </li></ul>
  6. 6. SOME CASE STUDIES <ul><li>The forests debate – symbolism and reality </li></ul><ul><li>Divisions of General Practice – framing issues </li></ul><ul><li>Ageing society and positive ageing </li></ul><ul><li>GMOs and food manufacture </li></ul><ul><li>BHP and Ok Tedi </li></ul>
  7. 7. KEY LESSONS <ul><li>Think like a “feral” </li></ul><ul><li>Bring the outside to the inside as Peter Drucker recommends </li></ul><ul><li>Be prepared for masterly inaction </li></ul>

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