Are the days of the traditional intranet numbered? Alister Webb


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Presentation to NSW KM Forum Sept 2011.

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Are the days of the traditional intranet numbered? Alister Webb

  1. 1. Are the days of the traditional Intranet numbered?<br />Alister Webb<br />Collaboration Manager, Telstra<br />In a world of collaboration, content streaming and social networking…<br />
  2. 2. The 90s<br />The Telstra Intranet circa 1994<br />Welcome to HTML!<br />
  3. 3. The 2000s<br />We got very excited about databases!<br />It was all about Content Management.<br />
  4. 4. Planned a technical solution<br />
  5. 5. Set up a platform<br />
  6. 6. Built a complex database<br />
  7. 7. Built the infrastructure<br />
  8. 8. Overlaid a look and feel<br />
  9. 9. Made sure it had enough ‘grunt’<br />
  10. 10. …and launched a big, beautifully engineered Intranet<br />Everything you need for the ultimate Intranet experience!<br />All in one place.<br />
  11. 11. Navigating the new world<br />Social<br />networking<br />Collaboration<br />Web 2.0<br />Flexibility<br />
  12. 12. Welcome to the Intranet, circa 2011<br />MySite<br />Umm....<br />
  13. 13. Case study<br />A SharePoint 2010 project called ‘Our Knowledge’<br />A knowledge support tool for the sales force<br />Has its own server farm, i.e. not part of the ‘Intranet’ as such<br />Has its own governance structure<br />Is reproducible for other business functions<br />It ‘does stuff’ the traditional intranet doesn’t do<br />Our Knowledge<br />
  14. 14. ‘Our Knowledge’<br />Different views on content depending on user’s role<br />Generates ‘war rooms’ for experts to collaborate on documents<br />‘War rooms’ self-terminate (archive) once done<br />Learnings are preserved<br />Customer information, industry type and more is pulled in from the enterprise CRM system<br />Metadata and permissions create user-specific views<br />Uses RSS feeds<br />When a sales person goes to a customer page, they see stock price, key contacts, company structure...the works.<br />etcetcetc<br />Our Knowledge<br />
  15. 15. Friction line<br />Fault line<br />Intranet<br />Our Knowledge<br />Self-contained eco-system<br />
  16. 16. A new Intranet model?<br />The Intranet as a self-forming organism<br />
  17. 17. Social networking pilots<br />
  18. 18. Organisational publishing (Intranet home page, official comms, etc.)<br />
  19. 19.
  20. 20. <ul><li>Organisational knowledge
  21. 21. Business knowledge
  22. 22. Collaboration</li></ul>Status today<br />Future of Telstra’s Intranet is a work in progress<br />...but we have some clarity about what it is we’re managing<br />MySite<br />
  23. 23. Why is this important?<br />We can make decisions around:<br />Governance models<br />Common strategic direction<br />Platform decisions<br />Where to spend money<br />
  24. 24. That’s great, except…<br />‘I don’t want to go to three different places for what I need!’<br />
  25. 25. Bring the Intranet to the user<br />Ho hum….called ‘personalisation. Been around since late 90s.<br />BUT: previously limited to tagging, difficult to implement on a big scale.<br />NOW: we have social networking apps bringing new possibilities. <br />
  26. 26. And we have a brand new UX paradigm….<br />
  27. 27. The future ‘Intranet’?<br />MyWorkspace<br />My Workplace<br />HR Leave<br />BU News<br />Sales Dashboard<br />* Apps relevant to role * Targeted at specific tasks/functions<br />* Content based on task * Easy to replicate on mobile devices<br />Our three knowledge types may ultimately become redundant<br />
  28. 28. The Intranet is dead...<br />MyWorkspace<br />Long live the Intranet!<br />
  29. 29. Questions?<br /><br />