Text
A BRIEF HISTORY OF
RHETORIC
Why Arguments Matter
Text
RHETORIC
Greek for “Public Speaking”
Text
RHETORIC
Everything we do to persuade others
Text
RHETORIC
aka...hustling
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The Story Begins in Sicily
TISIASCORAX
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EMOCRACY DEMANDS argume
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ARISTOTLE WRITES Rhetoric
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LOGoS
ETHOS
PATHOS
Text
Text
JUDICIAL (pas
EPIDEIcTIC
(praise / insult)
Deliberativ
e (future)
Text
Cicero
Civilization is built on
Rhetoric
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INVENTION
ARRANGEMENT
STYLE
MEMORY
DELIVERY
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“Nothing is so
unbelievable that
oratory cannot make
it acceptable.”
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Rhetoric intro

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INtro to Rhetoric Class

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  • Here’s the (apocryphal) story: 5th century BC in Sicily. An evil tyrant seizes everybody’s land and propert and forcers people to go to court to get it back. Corax agreed to teach Tisias how to argue court cases successfully. Corax was good at organizing an argument: prose, narration, statement of arguments, refutation of opposing arguments, and summary. Tisias agrees to pay him under one condition: he wouldn’t pay him until he won his first lawsuit. Well, after the lessons, Tisias goes ahead and sues Corax. C argues that if he wins the case T has to pay and if T loses he still gets paid because then T would have won the case. On the other hand, T argues he doesn’t have to pay either way. If he loses the case, then he doesn’t have to pay. If he wins the case, then he will be rewarded any money that he would have given T. The judge throws the case out muttering that they deserve each other. Actually, he says that Tisias is a bad egg hatched from a bad crow. Corax is greek for crow. From the beginning, rhetoric has been seen as a method of manipulation and trickery even more than a method of reaching the truth.
  • The greek philosopher Aristotle is the first to create an extensive description of the principles of rhetoric. Why? In the first democracy of the world, regular people would often bring court cases against the rich and the jury would be a mob (up to 1000) of regular people. It meant that the rich needed to be able to argue well to the mob in order to hold on to their property, as well as to win office.
  • Aristotle wrote the book RHETORIC in 335 BC as an advertisement for his school the Lyceum. He was competing against Isocrates for pupils and they wanted to know how to construct arguments. Aristotle’s theory is more about human nature--who are we and what motivates us? In any case all rhetoric starts by considering the audience. Good rhetoric is that which convinces the people you’re talking to, not what is true or seems true to the speaker.
  • The greek philosopher Aristotle is the first to create an extensive description of the principles of rhetoric and identified (only) three branches: ethos, pathos, and logos. He also distinguished between (only) three forms of rhetoric: judicial, epideictic, and deliberative
  • The greek philosopher Aristotle is the first to create an extensive description of the principles of rhetoric and identified (only) three branches: ethos, pathos, and logos. He also distinguished between (only) three forms of rhetoric: judicial, epideictic, and deliberative
  • The greek philosopher Aristotle is the first to create an extensive description of the principles of rhetoric and identified (only) three branches: ethos, pathos, and logos. He also distinguished between (only) three forms of rhetoric: judicial, epideictic, and deliberative
  • Cicero (106BC- 43BC) believed that the number one priority in education is teaching educated males both the technical fluency in rhetoric as well as the moral education to use the power properly. Otherwise, it was violent mob rule.
  • Still, don’t forget that just because you can be eloquent you’re necessarily right or morally just.

    Invention = finding the appropriate arguments in any rhetorical situation.

    Arrangement = the parts of a speech or, more broadly, the structure of a text.

    Style = he way in which something is spoken, written, or performed. Narrowly interpreted, style refers to word use, sentence structures, and figures of speech. More broadly, style is considered a manifestation of the person speaking or writing. Plain, middle, high

    Memory = How to remember what you’re saying...

    Delivery refers to the management of voice and gestures in oral discourse.
  • Still, don’t forget that just because you can be eloquent you’re necessarily right or morally just.
  • Rhetoric intro

    1. 1. Text A BRIEF HISTORY OF RHETORIC Why Arguments Matter
    2. 2. Text RHETORIC Greek for “Public Speaking”
    3. 3. Text RHETORIC Everything we do to persuade others
    4. 4. Text RHETORIC aka...hustling
    5. 5. Text The Story Begins in Sicily TISIASCORAX
    6. 6. Text EMOCRACY DEMANDS argume
    7. 7. Text ARISTOTLE WRITES Rhetoric
    8. 8. Text LOGoS ETHOS PATHOS
    9. 9. Text
    10. 10. Text JUDICIAL (pas EPIDEIcTIC (praise / insult) Deliberativ e (future)
    11. 11. Text Cicero Civilization is built on Rhetoric
    12. 12. Text INVENTION ARRANGEMENT STYLE MEMORY DELIVERY
    13. 13. Text “Nothing is so unbelievable that oratory cannot make it acceptable.”

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