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ABRIEFHISTORYOFRHETORIC
Why Arguments Matter
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RHETORIC
Greek for “Public Speaking”
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RHETORIC
Everything we do to
persuade others
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RHETORIC
aka...hustling
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TheStoryBeginsinSicily
TISIASCORAX
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DEMOCRACYDEMANDS argument
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ARISTOTLEWRITESRhetoric
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LOGoS
ETHOS
PATHOS
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JUDICIAL(past)
EPIDEIcTIC
(praise/insult)
Deliberative
(future)
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Cicero
Civilization is
built on
Rhetoric,but...
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“Nothing is so
unbelievable
that oratory
cannot make it
acceptable.”
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INVENTION
ARRANGEMENT
STYLE
MEMORY
DELIVERY
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Rhetoric intro

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Rhetoric intro

  1. 1. Text ABRIEFHISTORYOFRHETORIC Why Arguments Matter
  2. 2. Text RHETORIC Greek for “Public Speaking”
  3. 3. Text RHETORIC Everything we do to persuade others
  4. 4. Text RHETORIC aka...hustling
  5. 5. Text TheStoryBeginsinSicily TISIASCORAX
  6. 6. Text DEMOCRACYDEMANDS argument
  7. 7. Text ARISTOTLEWRITESRhetoric
  8. 8. Text LOGoS ETHOS PATHOS
  9. 9. Text JUDICIAL(past) EPIDEIcTIC (praise/insult) Deliberative (future)
  10. 10. Text Cicero Civilization is built on Rhetoric,but...
  11. 11. Text “Nothing is so unbelievable that oratory cannot make it acceptable.”
  12. 12. Text INVENTION ARRANGEMENT STYLE MEMORY DELIVERY

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