Social Media Seminar

420 views

Published on

Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
420
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Seminar

  1. 1. Social Media: Integrating communication with creation to open and expand relationships
  2. 2. Why Get Involved?  Present new approaches to marketing  Expand reach  Grow prospects/Build e-mail list  Increase search rankings  Crowdsource ideas
  3. 3. New Approaches to Marketing Coca-Cola enhanced their marketing through their brand ambassadors and social connectivity
  4. 4. Expand Reach Streetza Pizza gained national attention through social media
  5. 5. Grow Prospects Twitter can provide connections locally and globally & applications allow access to valuable information that can turn into leads
  6. 6. Increase Search Engine Visibility  Social Search  Traffic & Links  Updated content
  7. 7. Crowdsource Ideas Starbucks gained insights that led to new products and loyal customers
  8. 8. Keys to a Successful SM Strategy  Create Goals and Objectives  Find Your Target  Choose Your Tools  Position Yourself  Appoint Personnel  Develop a Following  Work Towards Consistency  Make Improvements Through Metrics  Use Creativity
  9. 9. Create a Specific Strategy Discussion is going on so start by listening and then:  Build relationships  Crowdsource ideas  Show personality  Increase customer service
  10. 10. Start Listening  SocialMention  Trackr  Collecta  Addictomatic http://www.socialmention.com
  11. 11. Dell IdeaStorm  Strategy: crowdsource ideas, product marketing, creating community  Tool: Forum/microsite (other: online polls & contests)  Return:  12,996 ideas/contacts  Promoted 699,919 times  87,870 comments posted
  12. 12. Dell on Twitter  Strategy: answer questions, provide offers, increase sales  Tools: Twitter profiles  Return: 6.5 million in revenue & 1.5 million followers
  13. 13. Best Buy Twelpforce  Strategy: communicate & engage with customers, empower employees  Tool: Twitter  Return:  over 14,000 followers  increased online reputation  increased inbound links to the store  over 700 registered employees http://www.youtube.com/watch?v=25zcavXj97I Source: marketingROI blog
  14. 14. Establish a target & Choose your tools YouTube Demographics  Men and women are equally represented  The majority of people on YouTube are between 18-34  100 Million visitors per month  5 Billion video streams every month Source: Quantcast
  15. 15. Facebook Demographics  There are 5% more women on Facebook  The fastest growing demographic on Facebook is 35-49  More than 350 million active users  More than 700,000 local businesses have active Pages on Facebook  An average user spends more than 55 minutes on Facebook per day Source: Quantcast
  16. 16. Twitter Demographics  Grew from 4 million to 40 million in 2009  Estimated 23 million monthly users in the United States  Fastest growing social network  100 million members estimated for 2010  Specifically, 45-to-54-year- olds were 36% more likely than average to visit Twitter, making them the highest- indexing age group (source:e-marketer) Source: Quantcast
  17. 17. Beyond Facebook and Twitter http://socialmediab2b.com/2009/11/b2b-social-media-example-the-cree-led-revolution/ http://www.creeledrevolution.com/
  18. 18. Blogging Benefits  Enhances search rankings  Allows for immense customization  Easy to use content management system  Builds reputation as a thought leader  Provides opportunity for communication  Adds a personal element to your website http://bloggers.com/blogs
  19. 19. Going Viral, Creating Buzz, Building Your Brand Widget: An application that includes a piece of code that can be Microsite: A site easily embedded that exists outside of onto a third party its parent website. A site. different URL usually differentiates the two sites.
  20. 20. If you build it, they will come E-marketer declares Facebook applications as the most effective tactic for consumer oriented companies. 41.9% of B2C’s used this method of marketing.
  21. 21. Distinguish your Approach
  22. 22. Fun & Playful
  23. 23. Blunt & Humorous
  24. 24. Informative & Knowledgeable
  25. 25. Challenging & Personal
  26. 26. Appoint Personnel Determine the Social Media team/individual and create a social media policy
  27. 27. Preparation & Policy  Train employees  Empower employees  Clearly define rules of engagement  Delegate social responsibility to the appropriate personnel
  28. 28. Develop a Following  Create a contest  Create profiles on directories  Comment  Use hashtags
  29. 29. Create a Contest
  30. 30. Create Profiles on Directories
  31. 31. Comment
  32. 32. Use Hashtags
  33. 33. Work Towards Consistency The Balancing Act  Twitter 3– 4 daily  Blogging 1 weekly  Commenting 2–3 daily  Facebook 1–2 daily
  34. 34. Measure & Improve Success  Check your objective  Refer to analytics/social monitoring tools  Track surveys/offers  The obvious: fans, followers, positive comments, etc.  Ask yourself these questions:  Are you causing a conversation?  Are your sales going up? (Source: Robert Scoble, social media blogger)
  35. 35. With victories come defeats  Always listen first  Get involved—not just during a crisis  Understand when to respond  Review before responding  React quickly, honestly and calmly
  36. 36. Social Media Success Doug Thielen from Qdoba: Starting Qdoba’s Social Media Campaign  Listened and chose a platform  Played off of other campaigns  Focused on interaction  Started a social media team
  37. 37. Starkmedia’s Social Media Offering  Analysis and proposal  Consultation and start-up  Development of SM applications

×