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www.ebmt.org#EBMT16
Social Media Session
All You Need To Know About Twitter?
Navneet Majhail, MD, MS
Director, Blood and M...
2
The ‘Social Media’ Ladder
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Adapted from Joyce Lee, MD, MPH (@joy...
3
What is Twitter?
4
• Micro-blogging social media platform
– “Tweets” 140 character limit!
• Founded in 2006
• Twitter usage
– 320 million m...
5Disclaimer
6
7
Name and id of user
composing a tweet
Tweet post
(≤ 140 characters)
Hashtag
Link to other
internet contentTab to reply
t...
8
# Hashtags (E.g. #EBMT16)
• To follow and curate information of interest
– #bmtsm BMT
– #mmsm multiple myeloma
– #leusm ...
9
Practical Stuff!
• Making sense in 140 characters is hard – gets
better with experience (use emoticons)
• Use hashtags
•...
10
Don’t Be An ‘Egghead’
• Informative Twitter ‘handle’
• Who are you? Why are you on Twitter?
• What are you going to tal...
11
Why/How Do I
(A Health Professional)
Use Twitter?
12
My Ground Rules
• Reminder to self – I am a physician!
• Tweet/retweet only about professional issues (I do
follow many...
13
I Use Twitter To Get
Information
… About Research And
Publications
14
15
I Use Twitter To Get
Information
… About My Profession
16
17
18
I Follow BMT Tweeps
And Other Interesting
People
19
20
21
Promote My Work
Promote Work of Others
(That I Think Is Important)
22
23
Engage/Educate
24
25
26
Voice My Opinions,
Participate in Conversations
27
28
Hear From Patients
29
30
How You Can Use
Twitter At #EBMT16
31
ashclinicalnews.org
32
“Twittertending” A Conference
• Virtually follow the meeting
• Get real time commentary
• Network
• Promote your work
•...
33
34
35
36
37
If you can do BMT,
You can do Twitter!
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Twitter 101 for Health Professionals

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All you need to know about Twitter! For healthcare professionals (and others who want to use it for professional purposes)

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Twitter 101 for Health Professionals

  1. 1. www.ebmt.org#EBMT16 Social Media Session All You Need To Know About Twitter? Navneet Majhail, MD, MS Director, Blood and Marrow Transplant Program, Cleveland Clinic Professor, Cleveland Clinic Lerner College of Medicine Cleveland, USA @BldCancerDoc
  2. 2. 2 The ‘Social Media’ Ladder Creators Critics Collectors Joiners Spectators Inactives Adapted from Joyce Lee, MD, MPH (@joyclee); twittersuperuser.com/
  3. 3. 3 What is Twitter?
  4. 4. 4 • Micro-blogging social media platform – “Tweets” 140 character limit! • Founded in 2006 • Twitter usage – 320 million monthly active users – 500 million Tweets are sent per day – 80% of active users are on mobile
  5. 5. 5Disclaimer
  6. 6. 6
  7. 7. 7 Name and id of user composing a tweet Tweet post (≤ 140 characters) Hashtag Link to other internet contentTab to reply to tweet Tab to favorite tweet Tab to retweet or quote tweet Anatomy Of A Tweet
  8. 8. 8 # Hashtags (E.g. #EBMT16) • To follow and curate information of interest – #bmtsm BMT – #mmsm multiple myeloma – #leusm leukemia – #lymsm lymphoma – #mpnsm myeloproliferative neoplasms – #healthcosts healthcare costs – #meded medical education – #pallonc palliative oncology – #immunonc immunotherapy – #gerionc geriatric oncology
  9. 9. 9 Practical Stuff! • Making sense in 140 characters is hard – gets better with experience (use emoticons) • Use hashtags • Follow people/organizations of interest – you can always unfollow them • Manage trolls – you can block/mute/report them • Can be addicting – control yourself! • Don’t tweet while walking
  10. 10. 10 Don’t Be An ‘Egghead’ • Informative Twitter ‘handle’ • Who are you? Why are you on Twitter? • What are you going to talk about?
  11. 11. 11 Why/How Do I (A Health Professional) Use Twitter?
  12. 12. 12 My Ground Rules • Reminder to self – I am a physician! • Tweet/retweet only about professional issues (I do follow many topics) • Be professional – don’t write/show anything I will regret later (once in the cloud, always in the cloud!) • Be polite, courteous and appreciative • If I don’t like a tweet, I ignore it • If I really really really don’t like a tweet, I count till 10 MAKE YOUR OWN RULES!
  13. 13. 13 I Use Twitter To Get Information … About Research And Publications
  14. 14. 14
  15. 15. 15 I Use Twitter To Get Information … About My Profession
  16. 16. 16
  17. 17. 17
  18. 18. 18 I Follow BMT Tweeps And Other Interesting People
  19. 19. 19
  20. 20. 20
  21. 21. 21 Promote My Work Promote Work of Others (That I Think Is Important)
  22. 22. 22
  23. 23. 23 Engage/Educate
  24. 24. 24
  25. 25. 25
  26. 26. 26 Voice My Opinions, Participate in Conversations
  27. 27. 27
  28. 28. 28 Hear From Patients
  29. 29. 29
  30. 30. 30 How You Can Use Twitter At #EBMT16
  31. 31. 31 ashclinicalnews.org
  32. 32. 32 “Twittertending” A Conference • Virtually follow the meeting • Get real time commentary • Network • Promote your work • Promote your trainees • Hear what matters to patients
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37 If you can do BMT, You can do Twitter! slideshare.net/nsmajhail

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