Social Messaging Solution Matrix


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A brief insight to our research on social messaging solutions.

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Social Messaging Solution Matrix

  1. 1. Social Messaging Applications Functional Model & Solution Matrix Version 1.0 / 04.06.2010 Björn Negelmann
  2. 2. … the basic idea of social messaging …
  3. 3. Different Wordings lead to different notions <ul><li>Enterprise Twitter </li></ul><ul><ul><li>As corporate use of Twitter </li></ul></ul><ul><li>Enterprise Microblogging </li></ul><ul><ul><li>Microblogging: „regular entries of short sentence fragments containing commentary, descriptions of events, or other material such as graphics or video“ (Wikipedia „Micro-Bloging“ and „Blogging“) </li></ul></ul><ul><ul><li>Enterprise Microblogging: as limitation of micro-blogging behind the firewall </li></ul></ul><ul><li>Social Messaging </li></ul><ul><ul><li>Relating to the term of „social software“ as a way of allowing users to interact and share data (Wikipedia) </li></ul></ul><ul><ul><li>As a contradiction towards Instant Messaging (limited to the messaging concept of 1 to few): 1 to Many without any guaranteed response </li></ul></ul><ul><li>Micro-Sharing </li></ul><ul><ul><li>social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content. </li></ul></ul><ul><ul><li>surprisingly powerful way to connect people to one another for corporate benefit. (Laura Fitton, Pistachio) </li></ul></ul>Emphasis on the conversation Emphasis on the social part
  4. 4. Subject matter of this research: Micro-Sharing … but named Social Messaging <ul><li>Publishing of micro-information/content (not only freeform text!) </li></ul><ul><li>Conversation & Sharing as Purpose </li></ul><ul><li>Individual-centered service model with ways to interact with others throughout social relations </li></ul><ul><li>Supporting time- and location- independent coordination </li></ul>Key Notion Extended Notion
  5. 5. … for every information technology there is a underlying input-output-process …
  6. 6. Functional Model of Social Messaging <ul><li>Views </li></ul><ul><li>Personalization </li></ul><ul><li>RSS feeds </li></ul><ul><li>Distribution to External Targets </li></ul><ul><li>Integration to Third Party Clients </li></ul><ul><li>User Statistics </li></ul>Update Output <ul><li>Action Types - User Actions - System Action </li></ul><ul><li>Information Model - Structure - Relationship Model - Extensions </li></ul><ul><li>Language Support </li></ul><ul><li>Search </li></ul>Update Processing <ul><li>Input Options </li></ul><ul><li>Input Assistance </li></ul><ul><li>Update Types </li></ul><ul><li>Commenting/ Threading </li></ul><ul><li>Classification </li></ul><ul><li>Integration of External Sources </li></ul>Update Capturing User Management Analytics & Controlling Application Management Content Management
  7. 7. Functional Model: Update Capturing <ul><li>Input Options: Web, Mobile, Desktop … </li></ul><ul><li>Input Assistance: WYSIWYG-Editor … </li></ul><ul><li>Content Types: Basic, Extended </li></ul><ul><li>Commenting/Threading </li></ul><ul><li>Classification: Tagging, Rating </li></ul><ul><li>Integration of External Sources: RSS, Ext. Services, API, Legacy Integration </li></ul>
  8. 8. Functional Model: Update Processing <ul><li>Action Model </li></ul><ul><ul><li>User Actions: (Actions the user can use to interact) </li></ul></ul><ul><ul><li>System Actions: (Actions to process the update) </li></ul></ul><ul><li>Information Model </li></ul><ul><ul><li>Structure: Hierarchy vs. Following vs. Search/Filter </li></ul></ul><ul><ul><li>Relationship Model: Following vs. Groups </li></ul></ul><ul><li>Language Support </li></ul>
  9. 9. Functional Model: Update Output <ul><li>Views: All, Follower, Groups …. </li></ul><ul><li>RSS Output </li></ul><ul><li>Distribution to External Targets: </li></ul><ul><li>Personalization </li></ul><ul><li>Statitics for the user </li></ul>
  10. 10. Functional Model: System Administration <ul><li>User Management: Account-Management, Rules & Roles, Access-Rights, Integration of ext. sources </li></ul><ul><li>Content Management: Tag management, Ressource Management, Integration of external sources </li></ul><ul><li>Application Management: Theme-/Template-/Layout management, Backup management, Security, Export </li></ul><ul><li>Analytics & Controlling: Activity analysis, Topic Analysis, Network analysis </li></ul>
  11. 11. … the functional focus defines the core ideas of the application …
  12. 12. Vendor Solution Matrix: Horizontal Dimension - Functional Focus <ul><li>Solution focus on basic social messaging (only freeform content) </li></ul><ul><li>Twitter-alike features: @/DM, Following </li></ul><ul><li>Information structure by tagging </li></ul><ul><li>Solution focus on information sharing (Extended Content Types) </li></ul><ul><li>Commenting & Threading </li></ul><ul><li>Information structure by user or topic groups </li></ul><ul><li>Solution focus on the provision of communication tools for coordination processes (Project-/Task-/Decision-Management) </li></ul><ul><li>Integration interfaces for coordination/collaboration applications </li></ul>Communication- based Coordination Micro- Sharing Micro- Messaging
  13. 13. Vendor Solution Matrix: Vertical Dimension – Technologic Concept <ul><li>Product-orientated application approach </li></ul><ul><li>Web service or software </li></ul><ul><li>Defined Function Model </li></ul><ul><li>API – only key functions </li></ul><ul><li>Installation & Configuration </li></ul><ul><ul><li>Data model is defined </li></ul></ul><ul><ul><li>Processes are defined </li></ul></ul><ul><li>Infrastructure-orientated framework approach </li></ul><ul><li>API for possible extensions </li></ul><ul><li>Implementation rather than installation </li></ul><ul><ul><li>Daten model is to be defined </li></ul></ul><ul><ul><li>Processes are adjustable </li></ul></ul>Out-of-the-Box Framework
  14. 14. Vendor Solution Matrix Comm.-based Coordination Micro- Sharing Micro- Messaging Out-of-the-Box Framework Pure-Play Online-Services Open/Closed- Source Plattforms Comm.-based Coordination- Tools Micro-Sharing Frameworks Integrated Micro-Sharing Etp-Built Message- Server
  15. 15. … to get more information … Website: Contact Form: Twitter: