SPC Capabilities Presentation

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SPC Capabilities Presentation

  1. 1. Built to Respond »
  2. 2. We are Built to Respond. <ul><li>SPC is a third generation, family-owned, mid-size, direct marketing company with a targeted, data-driven communications focus. </li></ul><ul><li>We take a consultative approach, stay ahead of market currents, and help you respond with agility and effectiveness. </li></ul><ul><li>Our objectives are clear - to help you produce programs with minimal stress, maximum efficiency and optimal results. </li></ul><ul><ul><li>3 production facilities based in the Midwest </li></ul></ul><ul><ul><li>4 additional Sales offices across the country </li></ul></ul>Introduction to SPC »
  3. 3. Introduction to SPC <ul><li>Collaborative Entrepreneurship </li></ul><ul><li>Applied Knowledge </li></ul><ul><li>Focused Assets </li></ul>Our Modus Operandi
  4. 4. Collaborative Entrepreneurship <ul><li>We are problem solvers committed to making your programs exceed your objectives. </li></ul><ul><li>Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people. </li></ul><ul><li>Performance driven — Our success is directly linked to your ROI. </li></ul>Collaborative Entrepreneurship
  5. 5. Applied Knowledge <ul><li>Applying knowledge begins with asking the right questions and finding appropriate, creative solutions. SPC applies knowledge with relevance and precision to help build your brand and your business. </li></ul><ul><li>Deliver customer advantages through flexibility, speed to market, responsiveness: </li></ul><ul><ul><li>Leverage power of customer data - execution of relevant communications </li></ul></ul><ul><ul><li>Paper and creative formats - correct solutions for your budget/objective </li></ul></ul><ul><ul><li>Postal stream optimization – cost savings/improved in-home delivery </li></ul></ul><ul><ul><li>Sustainability: FSC, SFI, PEFC, Recycle Please Program, soy-based ink, etc. </li></ul></ul>Applied Knowledge
  6. 6. Focused Assets <ul><li>Great Equipment and Expertise </li></ul><ul><li>Breadth and depth. We offer a wide range of state of the art technology to provide solutions to any DM challenge and help reduce your stress. </li></ul><ul><li>We are a single source solution that eliminates multiple vendors and compresses your production schedule. </li></ul>Focused Assets
  7. 7. Greenify Green Matters <ul><li>Your partner in sustainability - finding balance between environmental stewardship and economic sensibility </li></ul><ul><li>Triple certified - FSC, SFI, & PEFC </li></ul><ul><ul><li>• Certified FSC Xpert™ on staff </li></ul></ul><ul><li>Member Green Business Alliance </li></ul><ul><li>Charter member of DMA Recycle Please Program </li></ul>
  8. 8. SPC Solutions Full-Solution Provider <ul><li>Integrated print, personalization and mailing services combined: </li></ul><ul><li>• Printing - Web, Sheetfed, & Digital Options with Inline / Offline capabilities; what’s right for your project? </li></ul><ul><li>• Lettershop - complexity simplified </li></ul><ul><li>• Direct Mail - Data-driven communications + postal stream optimization </li></ul><ul><li>• Loyalty - cross-platform engagement to boost relevancy and lifetime customer value </li></ul><ul><li>• Monogram - turnkey campaign manager tool for smarter communications </li></ul>
  9. 9. The Power of Inline – Think Web ™ <ul><li>Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign. </li></ul><ul><ul><li>Pattern perfs, remoist glue, Spot gluing, spine pasting, die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion technology (double cutoff) </li></ul></ul><ul><ul><li>The power of personalization (Kodak Versamark simplex or duplex imaging) </li></ul></ul><ul><ul><li>Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance </li></ul></ul>Focused Assets » »
  10. 10. The Power of Digital – Think Digital ™ <ul><li>Personalization, on demand, web-to-print, PURLs. </li></ul><ul><li>Fifth unit capabilities. </li></ul><ul><ul><li>NexGlosser </li></ul></ul><ul><ul><li>Intelligent Watermarking </li></ul></ul><ul><ul><li>Color Gamut Expansion </li></ul></ul>Focused Assets » »
  11. 11. Complete the Package — Think Sheetfed ™ <ul><li>Cost-effective, high quality, short runs. </li></ul><ul><li>Perfecting capability, the XL 105 advantage. </li></ul>Focused Assets »
  12. 12. Fulfillment - Think Lettershop ™ <ul><li>Database Management </li></ul><ul><li>Postal Stream Optimization </li></ul><ul><li>Freight Logistics / Distribution </li></ul><ul><li>Inkjet Capabilities </li></ul>Focused Assets » <ul><li>Laser Capabilities </li></ul><ul><li>Bindery Capabilities </li></ul><ul><li>Inserting Capabilities </li></ul><ul><li>Fulfillment / Kit Packaging </li></ul>
  13. 13. Relationship Driven — Think Loyalty ™ <ul><li>Deliver intelligent, customer-focused communications </li></ul><ul><li>Strengthen one-to-one brand experience </li></ul><ul><li>Build Lifetime Value of Customers </li></ul><ul><li>Make your communications count. </li></ul>Applied Knowledge »
  14. 14. How We Do Loyalty <ul><li>Bolster brand loyalty; drive recurring sales & build retention by blending innovative technologies - </li></ul><ul><li>Develop & execute media platforms merging a digital dimension with traditional direct mail to deliver a two–way, measurable audience experience </li></ul><ul><li>Improve audience communications – gather better intelligence to speak directly to individual consumer preferences or profiles using appropriate media </li></ul><ul><li>Identify most active customers and measure their value </li></ul><ul><li>Create more profitable relationships with specific audience segments </li></ul><ul><li>Offer creative versatility with a comprehensive range of data driven capabilities and formats </li></ul>Applied Knowledge
  15. 15. Think Monogram ™ <ul><li>Optimize customer touchpoints, humanize your Brand, build a relationship and continue a dialog with our proprietary, turnkey direct marketing campaign tool </li></ul><ul><li>Create customized, data-driven materials, in print or digital form, from a secure portal on-demand </li></ul><ul><li>Personalized marketing marries relevance and motivation with automation, ease-of-use, and waste reduction </li></ul><ul><li>Streamline your effort and create simply smarter communications </li></ul>Applied Knowledge
  16. 16. Moving Forward - Think SPC <ul><li>Build customer relationships to better optimize lifetime value via database management, multi-channel integration, customer segmentation, predictive modeling and smarter, more relevant communications </li></ul><ul><li>To help achieve your objectives and goals, SPC offers </li></ul><ul><ul><li>• Collaborative Entrepreneurship </li></ul></ul><ul><ul><li>• Applied Knowledge </li></ul></ul><ul><ul><li>• Focused Assets </li></ul></ul>Collaborative Entrepreneurship » Expand your resources.
  17. 17. Thank You. 847.588.2580 www.specialtyprintcomm.com

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