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Natascha Sava Hun 
Lançamento Google Business Group Sorocaba 
Dezembro/2014
Natascha Sava Hun 
Engenheira da Computação 
Mestranda em Ciência da Computação 
leitorxml.com.br 
mapaservicopublico.com....
Precisando de 
celular novo?
Precisando de 
celular novo?
Foto + Preço 
= 
Baixa 
Rejeição
1. Criar uma conta no Google Merchant Center 
Sua loja virtual oferece os requisitos abaixo ao seu cliente? 
• Informações...
2. Criar uma conta no Google AdWords
3. Configure o Envio 
Configuração padrão a todos os itens 
OU 
Por produto dentro do feed XML 
Configurável por preço, pe...
4. LER as diretrizes: quais dados são necessários sobre meu produto?
4. LER as diretrizes: quais dados são necessários sobre meu produto?
5. Montar feed de produtos: XML-TXT
6. Enviar (e validar) o feed
#PartiuCriarFeed
Obrigada! 
natascha@gdgsorocaba.org
Atraia Novos Clientes com Google Shopping - GBG Sorocaba
Atraia Novos Clientes com Google Shopping - GBG Sorocaba
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Atraia Novos Clientes com Google Shopping - GBG Sorocaba

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Palestra no lançamento do Google Business Group Sorocaba (GBG).

Aprenda como divulgar seus produtos através do Google Shopping: como atrair mais clientes expondo a foto e o preço dos produtos de sua loja virtual na primeira página do Google, com baixa rejeição e alta conversão.

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Atraia Novos Clientes com Google Shopping - GBG Sorocaba

  1. 1. Natascha Sava Hun Lançamento Google Business Group Sorocaba Dezembro/2014
  2. 2. Natascha Sava Hun Engenheira da Computação Mestranda em Ciência da Computação leitorxml.com.br mapaservicopublico.com.br e-Commerce | SEO/SEM
  3. 3. Precisando de celular novo?
  4. 4. Precisando de celular novo?
  5. 5. Foto + Preço = Baixa Rejeição
  6. 6. 1. Criar uma conta no Google Merchant Center Sua loja virtual oferece os requisitos abaixo ao seu cliente? • Informações de contato precisas • Transações em ambiente seguro • Política de devolução • Termos e condições de faturamento claros • Processo completo de finalização da compra Se sim... NEXT!
  7. 7. 2. Criar uma conta no Google AdWords
  8. 8. 3. Configure o Envio Configuração padrão a todos os itens OU Por produto dentro do feed XML Configurável por preço, peso, rótulo para envio ou destino
  9. 9. 4. LER as diretrizes: quais dados são necessários sobre meu produto?
  10. 10. 4. LER as diretrizes: quais dados são necessários sobre meu produto?
  11. 11. 5. Montar feed de produtos: XML-TXT
  12. 12. 6. Enviar (e validar) o feed
  13. 13. #PartiuCriarFeed
  14. 14. Obrigada! natascha@gdgsorocaba.org

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