Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web 2.0 and the online conversation

This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

Web 2.0 and the online conversation

  1. 1. Web 2.0 Hosting the Conversation
  2. 2. The World in Which we Live The Consumer is in Control
  3. 3. Consumers have unlimited options
  4. 4. Consumers are avoiding advertising Pop-up Blocker
  5. 5. Some are revolting against it
  6. 6. Consumers are Online
  7. 9. Consumers are going to the web What are they finding?
  8. 10. Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
  9. 11. Web 1.0 <ul><li>One-way communication </li></ul><ul><li>Pretty postcards </li></ul><ul><li>“brochure-ware” </li></ul><ul><li>Internet is just another channel </li></ul><ul><li>“Corporate-speak” </li></ul>
  10. 12. Web 1.0 <ul><li>People want human interaction </li></ul><ul><li>The Internet is NOT just another channel for broadcasting </li></ul><ul><li>The conversation went elsewhere </li></ul>
  11. 13. If Web 1.0 is dead… …what is Web 2.0?
  12. 14. Web 2.0 – three facets <ul><li>Design </li></ul><ul><li>Open source </li></ul><ul><li>Communications </li></ul>
  13. 15. Web 2.0 Design Customers want a rich user experience
  14. 16. MINIUSA.com
  15. 17. comeclean.com
  16. 18. nike.com/nikeplus
  17. 19. Web 2.0 Open Source If you want to get, you gotta give
  18. 20. aws.amazon.com
  19. 21. code.google.com
  20. 22. RSS
  21. 25. Web 2.0 Communication Who will host the conversation?
  22. 26. Markets are Conversations <ul><li>Companies must: </li></ul><ul><li>Pay attention </li></ul><ul><li>Participate </li></ul>
  23. 27. Who do consumers trust? <ul><li>CEO or Secretary? </li></ul><ul><li>Marketing or peer? </li></ul><ul><li>“ a person like me” </li></ul><ul><li>i.e. other consumers </li></ul>
  24. 28. Social Media put Consumers in Control of the conversation Every consumer is…
  25. 29. … a publisher
  26. 30. …a DJ
  27. 31. …an expert
  28. 32. …a broadcaster
  29. 33. …an editor
  30. 34. …a network
  31. 35. …a critic
  32. 36. …syndicated
  33. 37. <ul><li>If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control. </li></ul>
  34. 38. Changing MSM The mainstream media are opening their sites to citizen journalism
  35. 39. ushare.keloland.com/ushare
  36. 41. Changing Companies Companies are creating what are essentially online databases that capture user generated content
  37. 42. amazon.com
  38. 43. ebay.com
  39. 44. musicdownloads.walmart.com
  40. 46. Thank You <ul><li>Nathan Schock </li></ul><ul><li>Director of Public Relations </li></ul><ul><li>Breukelman Kubista Group </li></ul><ul><li>freshglue.com </li></ul><ul><li>myspace.com/nschock </li></ul><ul><li>linkedin.com/in/nschock </li></ul><ul><li>AIM: natjoschock </li></ul><ul><li>Skype: nathanschock </li></ul>
  41. 47. References <ul><li>Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov </li></ul><ul><li>Slide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK ( www.psfk.com/branded_utility_psfk_13nov06.pdf ) </li></ul><ul><li>Slide #6: Pew Internet & the American Life Project ( www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf ) </li></ul><ul><li>Slide # 7, 8: Morgan Stanley, Mary Meeker & David Joseph ( www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf ) </li></ul><ul><li>Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications ( http:// darmano.typepad.com/for_blog/essence_of_ria.pdf ). </li></ul><ul><li>Slide #17: comeclean.com </li></ul><ul><li>Slide #18: nike.com/nikeplus </li></ul><ul><li>Slide #20: aws.amazon.com </li></ul><ul><li>Slide #21: code.google.com </li></ul><ul><li>Slide #22: feedicons.com </li></ul><ul><li>Slide #23: bloglines.com </li></ul><ul><li>Slide #24: my.yahoo.com </li></ul>
  42. 48. References <ul><li>Slide #26: Cluetrain Manifesto (cluetrain.com) </li></ul><ul><li>Slide #27: Edelman 2006 Annual Trust Barometer ( edelman.com/image/insights/content/FullSupplement_final.pdf ). </li></ul><ul><li>Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.com </li></ul><ul><li>Slide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipod </li></ul><ul><li>Slide #31: wikipedia.org </li></ul><ul><li>Slide #32: youtube.com </li></ul><ul><li>Slide #33: digg.com </li></ul><ul><li>Slide #34: myspace.com/nschock </li></ul><ul><li>Slide #35, 42: amazon.com </li></ul><ul><li>Slide #39: ushare/keloland.com/ushare </li></ul><ul><li>Slide #40: argusleader.com/apps/pbcs.dll/section?Category =COMMUNITYPUB </li></ul><ul><li>Slide #43: ebay.com </li></ul><ul><li>Slide #44: musicdownloads.walmart.com </li></ul><ul><li>Slide #45: music.yahoo.com </li></ul>

    Be the first to comment

    Login to see the comments

  • marekv

    Jan. 27, 2009
  • thatdamnredhead

    Feb. 5, 2009
  • thatdamnredhead

    Feb. 5, 2009
  • momluxe

    Feb. 9, 2009
  • mfcade

    Feb. 17, 2009
  • gaiaidea

    Feb. 18, 2009
  • poochiesan

    Feb. 24, 2009
  • DN2009

    Mar. 1, 2009
  • dangerfunker

    Mar. 3, 2009
  • jo_ey

    Mar. 7, 2009
  • canthonycurtis

    Mar. 13, 2009
  • edmendoza

    Mar. 19, 2009
  • brittneyboyce

    Mar. 30, 2009
  • DonghoShin

    Apr. 26, 2009
  • Laboy

    Apr. 30, 2009
  • xingty

    Sep. 26, 2009
  • beillard

    Oct. 9, 2009
  • colleencar

    Apr. 26, 2010
  • itsok

    Aug. 16, 2011
  • rhealevine

    Jun. 2, 2013

This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

Views

Total views

78,761

On Slideshare

0

From embeds

0

Number of embeds

633

Actions

Downloads

4,589

Shares

0

Comments

0

Likes

268

×