JetBlue Presentation

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Group presentation about JetBlue Airways I conducted with a group my senior year at WSU.

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JetBlue Presentation

  1. 1. JetBlueParbati SanjelMelissa SkadonNicholas Roth Kristen Kole
  2. 2. Driving Forceshape for future
  3. 3. Technological change
  4. 4. cost and efficiency
  5. 5. regulations and policies
  6. 6. Concerns and lifestyles
  7. 7. Entry and exit
  8. 8. Key Success Factors
  9. 9. Competing successfully
  10. 10. service-oriented
  11. 11. attract customers
  12. 12. Route system
  13. 13. Financial Management
  14. 14. Porter’s StrategyBest-cost provider strategy
  15. 15. “New York’s new low-fare, hometown airline”
  16. 16. Removed a row of seats
  17. 17. • First Baggage free
  18. 18. • Never cancelling flight
  19. 19. • Happy Jetting
  20. 20. • Pillow and Blanket
  21. 21. • Marketing and Promotion

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