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Influencer Marketing: Step by Step


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Learn how to conduct an influencer marketing program in this presentation.

Published in: Business, News & Politics
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Influencer Marketing: Step by Step

  1. 1. Influencer Marketing Step-by-StepSocial Media HQ – © 2011 Social Media Headquarters 1
  2. 2. Influencer Marketing • Identify Influencers • Create a relationship for 3-6 months • 6-12 months take relationship to next level • Nurture relationship
  3. 3. Identify Influencers• Use Klout for Preliminary Identification• Google Search their brand name• Document all active platforms © 2011 Social Media Headquarters 3
  4. 4. Creating Relationship• Start engaging in conversation for 3-6 months: Blog comments Facebook comments Retweets Link to their blog Reference them in your videos © 2011 Social Media Headquarters 4
  5. 5. Take Relationship to Next Level• After 6-12 months, ask for the next step Interview on camera Ask to be on a panel Ask to do a product review Ask to be a sponsor on your blog Start a strategic partnership for business referrals © 2011 Social Media Headquarters 5
  6. 6. Nurture Relationship• Rinse and Repeat © 2011 Social Media Headquarters 6