Purpose is more important than ever during times of crisis and uncertainty. Employees need connection the most, and starting with a shared sense of purpose can provide that. A global pandemic, civil unrest, natural disasters and economic turmoil have left many distracted, but employees are still watching leadership closely and looking for promises to be kept and actions to match words.

1. n.robertjohnsonUnitingpeoplethroughpurpose.
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Purpose, now more than ever.
A global pandemic, civil unrest, historic business shuttering and unemployment levels, uncertain workplace
status, and now wildfires and hurricanes. You may think that they are a little distracted. They are not. They
are marking every promise, watching every action, and listening to every word.
What do your employees need the most? Connection. Start with purpose.