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New trends in media for public information dissemination


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The digital space is a huge potential for the Philippine government to tap on to spread the word about their programs. Are they ready to embrace the digital space?

Published in: Technology, Business

New trends in media for public information dissemination

  1. 1. New Trends in Media forPublic Information Dissemination By Nancy R. Cudis07/02/12 1
  2. 2. Current Trends Tri-media/mass media Press release Collaterals Website Social media07/02/12 2
  3. 3. (New) Trend # 1 The strength of digital space  Pro: Public information gets disseminated fast.  Challenge: The fast speed of digital media requires organizations to be just as quick in putting out information. Are they ready? =0eUeL3n7fDs&feature=related07/02/12 3
  4. 4. Philippines is 7th  More than 28.2 million users (out of more than 94 million in population)  Twitter: Anne Curtis, Sun.Star, L’Oreal Paris PH07/02/12 4
  5. 5. What to watch out for in the digital space Reporting to all stakeholders07/02/12 5
  6. 6. What to watch out for in the digital space Social TV convergence07/02/12 6
  7. 7. What to watch out for in the digital space Continued convergence  Gabii sa Kabilin QR Code Hunt07/02/12 7
  8. 8. What to watch out for in the digital space Social commerce07/02/12 8
  9. 9. What to watch out for in the digital space New social networks Blogging will continue Print to tablet swap Digital subscriptions will increase Gamification Nation Talent acquisition goes social Development of new apps07/02/12 9
  10. 10. (New) Trend # 2 Convergence continues, and not just social  Pro: Strong reach through diversified communication tools  Challenge: The learning curve, the adjustment period Marketing + Brand Reputation Management + Public Relations + Digital Media + Sales + Others07/02/12 10
  11. 11. (New) Trend # 3 Integration of stories across multiple simultaneous channels and platforms  Pro: Increased reach, multimedia storytelling  Challenge: Determining the effective platforms that will work for your messages07/02/12 11
  12. 12. (New) Trend # 4 Content is new marketing  Pro:Clear and strong communication  Challenge: Organizations also need to think of themselves as “media outlets” because they have the information. Great content + engagement = success Social media is here to stay, so deal with it.07/02/12 12
  13. 13. (New) Trend # 4 Organizations will be defined by communication  Pro: More customer engagement  Challenge: The punishment for failing to listen, engage, anticipate and respond effectively to the customers will be severe07/02/12 13
  14. 14. What to rememberTri-media is still powerful. Instantly recognizable Gives one instant status Still reach vast audiences Social media feed on traditional media. Traditional media have huge social media presence.Word of mouth is still powerful.07/02/12 14
  15. 15. Grand Halad sa KapamilyaTri-media (mass dyAB, MOR Cebu, ABS-CBN,media) columns, radio plugsPress release Columns, online announcementsCollaterals Tarpaulins, streamers, flyers,Website www.tinyurl/haladSocial media Facebook, TwitterOthers Online announcements in other sites, word of mouth07/02/12 15
  16. 16. Last points to remember Explore new ways of disseminating public information. Learn from best practices. Not all social media networks will work for you. (Ex. DSWD, SSS, DENR) The customer is still king—before, during, and after public information dissemination. They own the brands.07/02/12 16
  17. 17. Questions?07/02/12 17
  18. 18. Sources: http://prsay.prsa.org07/02/12 18