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NPR Hour-by-Hour Audience
By Platform – Broadcast, Online, & Mobile



August 2010
NPR ON-AIR & ONLINE AUDIENCE
Weekday Audience Throughout the Day


    Weekday audiences (hour-by-hour)




3   Source: NPR.org - Omniture, Average Hou...
Saturday Audience Throughout the Day


    Saturday audiences (hour-by-hour)




4   Source: NPR.org - Omniture, Average H...
Sunday Audience Throughout the Day


    Sunday audiences (hour-by-hour)




5   Source: NPR.org - Omniture, Average Hourl...
MOBILE AUDIENCE
Weekday Audience Throughout the Day


    Weekday audiences (hour-by-hour)




7   Source: Omniture, Average Hourly Unique...
Saturday Audience Throughout the Day


    Saturday audiences (hour-by-hour)




8   Source: Omniture, Average Hourly Uniq...
Sunday Audience Throughout the Day


    Sunday audiences (hour-by-hour)




9   Source: Omniture, Average Hourly Unique V...
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NPR's Hour-By-Hour Audience By Platform

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A look at how audiences come and go to NPR on various platforms

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NPR's Hour-By-Hour Audience By Platform

  1. 1. NPR Hour-by-Hour Audience By Platform – Broadcast, Online, & Mobile August 2010
  2. 2. NPR ON-AIR & ONLINE AUDIENCE
  3. 3. Weekday Audience Throughout the Day Weekday audiences (hour-by-hour) 3 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10; NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+
  4. 4. Saturday Audience Throughout the Day Saturday audiences (hour-by-hour) 4 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10; NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+
  5. 5. Sunday Audience Throughout the Day Sunday audiences (hour-by-hour) 5 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10; NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+
  6. 6. MOBILE AUDIENCE
  7. 7. Weekday Audience Throughout the Day Weekday audiences (hour-by-hour) 7 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10
  8. 8. Saturday Audience Throughout the Day Saturday audiences (hour-by-hour) 8 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10
  9. 9. Sunday Audience Throughout the Day Sunday audiences (hour-by-hour) 9 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10

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