Web writing & original web storytelling

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slides from Kim Perry's Web Writing session

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Web writing & original web storytelling

  1. Web Writing & Web Original Storytelling Oct. 2, 2012 Kim Perry, Digital News TrainingKim Perry | Digital News Training | 202.513.2424 | kperry@npr.org
  2. Why text? 2
  3. Online News Cycle 3
  4. Frequency 4
  5. Visual Medium 5
  6. What doesn’t work… 6
  7. What doesn’t work… 7
  8. What works… 8
  9. What works… 9
  10. Story structure What’s the purpose of the story? Get to it quickly. Why does it matter? Give me context. 10
  11. WEBIFYING RADIO SCRIPTS 11
  12. Webifying 12
  13. 13
  14. Compare: Introductions or ledes “Is bottled water better for you than tap? Or should you choose vitamin-enriched water over sparkling? Experts say, skip it all. None of these products are likely to make you any healthier. Below, we look at five major myths about the benefits of drinking water. But first, how do you know if youre drinking enough water? Experts say theres an easy way to judge. If youre not thirsty, youre fluid intake is likely "just right." 14Kim Perry | Digital Trainer | 202.513.2424 | kperry@npr.org
  15. Five Differences: Web vs. Radio Writing1. The journey isn’t as important as the ending – so give me that first2. I will judge you for poor grammar and spelling (including names)3. You can say it better than your source, summarize4. Multiple ideas in one story won’t confuse me – I can reread5. Details, details, details – this proves you know what you’re talking about 15
  16. Looking Ahead1. Not all radio stories are meant to be web stories2. Try writing web text first3. Consider what your audience already knows and what you’re adding to the story4. Conversational language speaks to your strengths 16
  17. WEB ORIGINAL STORYTELLING 7 ways to signal webbiness 17
  18. 1. Create web-only stories 18
  19. 2. Link out to relevant material 19
  20. 3. Embed content 20
  21. 4. Update stories 21
  22. 4. Be a curator 22
  23. 5. Make it easy 23
  24. 6. Let the format fit the story 24
  25. 7. Listen & respond to your audience 25
  26. CASE STUDY: KPLU 26
  27. Web Checklist (must hit at least 2)1. Is it timely? (Are we ahead of others?)2. Are you adding something NEW to a known story?3. Does it have a unique angle or perspective?4. Does it ask users to take action or express an opinion?5. Is it shareable? (Would YOU share it?)6. Does it celebrate an idea, person or place? 27
  28. Radio stories treated differently online
  29. Broadcast first Web firstWeb days later Broadcast week later
  30. Web to Air 30
  31. What to ask…1. What’s next?2. Who are the key players?3. How did we get to this point?4. Why does this matter? 31
  32. Questions 32
  33. Assignment 1. Webify a radio story 2. Write a web-original story (before writing radio story)Please send assignments to dseditorial@npr.orgDeadline: COB ThursdaySubject: (YOUR STATION) web writingExample: KERA web writing 33

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