Lessons in election and collaboration from "Beyond November" in St. Louis

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Lessons in election and collaboration from "Beyond November" in St. Louis

  1. 1. Beyond November: Collaboration and Election Coverage October 4, 2012
  2. 2.  Archived at: DigitalServices.NPR.org – Click on News Training Submit questions and comments on the right throughout 2
  3. 3. Guests: Bill Raack News Director St. Louis Public Radio @BillRaack Kelsey Proud Online/Social Media Producer St. Louis Public Radio @KelseyProud 3
  4. 4. What is Beyond November? 4
  5. 5. Mission StatementBeyondNovember.org is a collaboration of theNine Network of Public Media, St. Louis PublicRadio and the St. Louis Beacon that shines a lighton politics and public policy issues that matter tovoters in our region. We aim to engage citizens inan ongoing conversation about issues thatconcern them and will use that information alongwith our own resources to hold public officialsaccountable through the election season andbeyond. 5
  6. 6. Focus Understanding and giving voice to voters concerns. Explaining how political issues affect individuals. Disclosing the influence of money and interests on the political process. Checking candidates’ assertions and positions against facts and reality. 6
  7. 7. Main Objectives To deliver information citizens can use to make informed decisions. To encourage community interaction and engagement that spurs participation. To hold candidates and elected officials accountable during this election cycle and into the future. 7
  8. 8. Successful outcomesIf an increasing number of residents: find BeyondNovember and engage with the information we provide. consider BeyondNovember credible, serious and worth visiting more than once. learn something they didnt already know and consider BeyondNovember insightful. believe we are the best source of accurate, unbiased information. participate in civic opportunities related to key issues. believe we are worth supporting by recommending us to their acquaintances and maybe even becoming members of one or more of our organizations. 8
  9. 9. How does it work? 9
  10. 10. Lessons Learned:On Collaboration 10
  11. 11. Lessons Learned: The Basics1. Link, Link, Link, Link2. Tweet, Re-Tweet3. In general, put things in writing 11
  12. 12. Link, Link, Link, Link Link, Link, Link, Link On homepages On social media On story pages On air 12
  13. 13. Link 13
  14. 14. Link 14
  15. 15. Link 15
  16. 16. Link 16
  17. 17. Lessons Learned: The Basics1. Link, Link, Link, Link2. Be selective about social media pages 17
  18. 18. Be Selective About Social Media PagesQuestions: Do you have time to manage a Facebook page? What happens to it when the project is over? 18
  19. 19. Be Selective About Social Media PagesQuestions: Do you have time to manage a Facebook page? What happens to it when the project is over?Answers: Utilize the pages you already have Share a hashtag 19
  20. 20. Lessons Learned: The Basics1. Link, Link, Link, Link2. Be selective about social media pages3. What will you measure? 20
  21. 21. Lessons Learned: Internal1. How will you communicate? 21
  22. 22. Lessons Learned: Internal1. How will you communicate?2. A project specific manager and reporter 22
  23. 23. Lessons Learned: Internal1. How will you communicate?2. A project specific manager and reporter3. Utilize strengths of each organization • Unique content: podcast, profiles, conversation. 23
  24. 24. Lessons Learned: On Content 24
  25. 25. Lessons Learned: On Content1. What works? 25
  26. 26. Lessons Learned: On Content1. What works?2. What doesn’t? 26
  27. 27. Lessons Learned: On Content1. What works?2. What doesn’t?3. Live coverage 27
  28. 28. What’s Next? 28
  29. 29. Questions? 29

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