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Finding the Story, Image or Video You Need With Aggregation

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Finding the Story, Image or Video You Need With Aggregation

  1. 1. Finding the stories, images andvideos you need withaggregation
  2. 2. 2 Submit questions throughout on the right hand sidein the chat box Resources and presentation will be in Dropbox Check out the hashtag #NPRKnight on TwitterHousekeeping
  3. 3. 3 The importance of analytics Headline writing Writing for the web Your daily workflow Visual StorytellingPreviously, on #NPRKnight training…
  4. 4. 4This week, on #NPRKnight training…I. What are we talking about again?• What is aggregation?• When should we aggregate?II. Making aggregation visual:• When should we add photos?• When should we add videos?
  5. 5. 5What is aggregation?
  6. 6. 6Aggregation is using your resources wisely
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  13. 13. 13Anatomy of an aggregated post Source is NAMED Source is LINKED TO Quoted TEXT LOOKS DIFFERENT (blockedtext, colored, italics) Use no more than 200 WORDS, if relevant- more likely a paragraph or a sentence. Keep the TEXT TOGETHER (as it appeared inthe original story)
  14. 14. 14Anatomy of an aggregated post
  15. 15. 15Anatomy of an aggregated post
  16. 16. 16Anatomy of an aggregated post
  17. 17. 17Anatomy of an aggregated post
  18. 18. 18Anatomy of an aggregated post
  19. 19. 19Five Reasons to Aggregate? It has local relevance – your audience isinterested You can add context to the story Someone else is doing an excellent job covering astory You don’t have reporters or resources on thescene You discover a story from another source
  20. 20. 20But I don’t have a visual to go with it!
  21. 21. 21One tactic: Creative CommonsCreative Commons, by Karin Dalziel (CC BY)
  22. 22. 221. "Attribution" license – symbolized as “BY”1. “Non-Commercial" license – symbolized as “NC”2. “No Derivatives” – symbolized as “ND”1. “ShareAlike” – symbolized as “SA”
  23. 23. 23NPR uses this: "Attribution" license – symbolized as “BY”• You must attribute the photo to the source “Non-Commercial" license – symbolized as “NC”
  24. 24. 24Other: “No Derivatives” – symbolized as “ND” Means that you can’t crop a photo or edit it
  25. 25. 25Other: “ShareAlike” – symbolized as “SA”Means you license your new creation under thesame Creative Commons ShareAlike license.
  26. 26. 26Four Questions to Ask Before Using a Photo Which image best conveys the important elements of thestory? What is the editorial relevance of each frame? What aspects of the image best convey the story to thereader? Will the caption add editorial relevance to the image, notjustify the use of the image?
  27. 27. 27http://search.creativecommons.org/
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  34. 34. 34VIDEO
  35. 35. 35When is it worth using videos? When you want to add a dynamic element to a story When text, images and audio aren’t enough When the clip provides a sense of place for the storyWhen news is happening quickly and you need to savetime/space on describing something (don’t say, SHOW it) It has local relevance – your audience is interested
  36. 36. 36How to find videos
  37. 37. 37How to find videos Often the video your story needs is already out there.
  38. 38. 38Get comfortable withYouTube News and Google News
  39. 39. 39 Subscribe to a search query in RSS on YouTube(www.youtube.com/rss/search/QUERY.rss) Subscribe to a tag query in RSS on YouTube Change the order of results by switching “relevance” to“published” or “view count.” With “artistic” stories, narrow your search to HD videosonly.How to find videos
  40. 40. 40Don’t forget Vimeo! It’s a great place to find more arts & culture drivencontent.
  41. 41. 41Don’t forget Vimeo! Browse CATEGORIES http://vimeo.com/categories Browse GROUPS http://vimeo.com/groups Browse CHANNELS http://vimeo.com/channels
  42. 42. 42But be sure you can use the videos you find Is there an embed code or a link? Check for Creative Commons license Give credit
  43. 43. 43When do you make video its own story?Consider two things:1. Impact of the clip2. Your own editorial judgment.
  44. 44. 44Impact of the clip
  45. 45. 45Editorial Judgment—It’s still all about the impact Start with this question: Would this be of interest to youraudience or further your own reporting on a subject? For video only: Give a brief reason in text for why youraudience should click play. Treat it like social sharing: here it is and here’s the reason towatch. Video-only posts live or die based on your headline and visual. Give it the watch test: If you’re watching over and over orsharing it in the office, it’s good enough to go online.
  46. 46. 46Aggregation: Bringing it all home
  47. 47. 47Aggregation: Bringing it all home
  48. 48. 48Aggregation: Bringing it all home
  49. 49. 49Aggregation: Bringing it all home
  50. 50. 50Seattle voted most-liked U.S. city in nationwide pollAnd, of course, strong headlines!Video: Group explores the abandoned parts of South FloridaWatch This: Take a Ride On Denver’s New Light Rail LineWhat You Need to Know About Michigan’s Emergency Manager LawWhy Was This Cake Decorated With a Zombie BenFranklin Left on an Austin Porch Overnight?
  51. 51. 51Questions?
  52. 52. 52Assignment:Write a short post using aggregation.• Use any combination of photo, video, andstories from other sources.• Don’t forget the headline!Email to dseditorial@npr.org with yourstation call letters in the email subject line

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