Cover the Election, Core Publisher Style

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  • Work with existing toolsDon’t take on a time suck projectPractice anything you haven’t done before – don’t take this time to learn how to edit video
  • Cover the Election, Core Publisher Style

    1. 1. Cover the Election With Core Publisher October 18, 2012
    2. 2. Guests: Teresa Gorman @NPRDigitalSVCS @gteresa tgorman@npr.org Scott Finn News Director WUSF @RadioScott 2
    3. 3. Submit questions on the right Archived at digitalservices.npr.org. Click on “News Training” Teresa Gorman tgorman@npr.org
    4. 4. Questions to ask How is your coverage unique? What does your audience expect? What can you do well in the time left? 4
    5. 5. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 5
    6. 6. 1. Choose Your Battles 6
    7. 7. 1. Choose Your Battles: With Help! Don’t create content in a vacuum 7
    8. 8. 1. Choose Your Battles: With Help! What are people reading? What are people NOT reading? What are people sharing? What are people commenting on? 8
    9. 9. 1. Choose Your Battles: With Help! Is there an opportunity for a follow up story? Should you tweak headlines? Did you post at the right time? 9
    10. 10. 1. Choose Your Battles: With Help! Is there an opportunity for a follow up story? Should you tweak headlines? Did you post at the right time? Are you using your time wisely? 10
    11. 11. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 11
    12. 12. 2. Selectively use NPR API and Election BlocksDoes it havelocal relevance? 12
    13. 13. 2. Selectively use NPR API and Election Blocks  Live Blog story ID will be available on NPRStations.org 13
    14. 14. 2. Selectively use NPR API and Election Blocks Find other embed codes and Core Publisher Election Block Information on NPRStations.org at http://bit.ly/NPRelectio ninfo2012 14
    15. 15. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 15
    16. 16. 3. Link out with Web Clips 16
    17. 17. 3. Link in with related content 17
    18. 18. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 18
    19. 19. 4. Prioritize big news with homepage tools 19
    20. 20. How to make a Lead Story1. Go to Add Content --> Under Edit Queues --> Lead Stories.2. Change Number of Rows to the desired number of stories you wish to include (either one or three) --> Rebuild.3. In each Post field, start typing a headline to find the story you want displayed.4. Display check box next to each headline.5. Save Queue when you’re ready to publish the Lead Stories to your homepage. 20
    21. 21. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 21
    22. 22. 5. Streamline coverage with a topic page 22
    23. 23. How to add a topic page1. Go to Add content –> Topic2. Give your topic a Title (like “2012 Election” or “New Hampshire Election News”)3. Provide a summary in the Body field4. Upload image in the Topic Assets section5. Under Associated Tags, select up to five tags relevant to your topic6. Save 23
    24. 24. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 24
    25. 25. 6. Your Top Secret Weapon… 25
    26. 26. 6. Local Content Content is your top secret election coverage weapon 26
    27. 27. 6. Local Content 27
    28. 28. 6. Local Content: The Post Page 28
    29. 29. 6. Secret Weapon: The Post Page Make a slideshow 29
    30. 30. 6. Secret Weapon: The Post Page Embed Videos in “Source” on post page 30
    31. 31. 6. Secret Weapon: The Post Page  Embed a Storify in “Source” on Post Page 31
    32. 32. 6. Secret Weapon: The Post Page 32
    33. 33. 6. Secret Weapon: Live Blog on the Post Page 33
    34. 34. Live Blog Experiment with Core Publisher Stations… 34
    35. 35. CASE STUDY: WUSF RNC COVERAGE 35
    36. 36. RECORD VIEWS AND LISTENS Site broke all previous WUSF website records Online streaming up 37 percent Two stories broke into top 20 for NPR Core Publisher system in August 36
    37. 37. How? 37
    38. 38. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 38
    39. 39. Have a Plan 39
    40. 40. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 40
    41. 41. Get Extra Help 41
    42. 42. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 42
    43. 43. Train Everyone Beforehand on Tools 43
    44. 44. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 44
    45. 45. Carve Out Unique, Local Angles 45
    46. 46. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 46
    47. 47. Experiment: Storify 47
    48. 48. Experiment: Video 48
    49. 49. Experiment: Video 49
    50. 50. Experiment: Photos, Photos, Photos 50
    51. 51. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 51
    52. 52. Total RNC Web traffic38,137 pageviews from more than 30,000 unique users Up more than 300 percent from average 52
    53. 53. 54
    54. 54. Questions? 55

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