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Case Studies: Mining Socialfor Story IdeasNovember 2012
Coming up later today…  NPR Reporter Kirk Siegler on Using Social Media in Reporting             2 p.m. ESTRegister here: ...
This Week              • No assignment!           • Want to get ahead?      We have some exercises in the guide:        ht...
Coming up next week…   What Types of LocalContent Trigger Engagement  Tuesday, November 27       11 a.m. EST       2 p.m. ...
A Successful Social Media Plan                           Producing content that                              people will s...
A Successful Social Media Plan                           Producing content that                              people will s...
10 Case Studies inUsing Social Media to  Find Story Ideas
2 ounces of marijuana
The Late-Breaking      Tweet
"In there was a tweet from a Tyler T.V. stationabout a college that closed its doors andfurloughed all but 11 employees fo...
San Francisco Time-Lapse
Long Linesat the DMV
“I saw a tweet that someone was still waiting along time in line at the DMV, so I checked thewait times on the DMV site an...
Why moveto Austin?
The Long-Tailed    Weasel
The Lobster Whisperer
The Hidden City
The Oakland Fire
The Illegal Tweets
Coming up later today…  NPR Reporter Kirk Siegler on Using Social Media in Reporting             2 p.m. ESTRegister here: ...
This Week              • No assignment!           • Want to get ahead?      We have some exercises in the guide:        ht...
Coming up next week…   What Types of LocalContent Trigger Engagement  Tuesday, November 27       11 a.m. EST       2 p.m. ...
Questions?eathas@npr.org               http://bit.ly/npr-social-training
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Case studies-mining-social

  1. 1. Case Studies: Mining Socialfor Story IdeasNovember 2012
  2. 2. Coming up later today… NPR Reporter Kirk Siegler on Using Social Media in Reporting 2 p.m. ESTRegister here: http://bit.ly/npr-kirk
  3. 3. This Week • No assignment! • Want to get ahead? We have some exercises in the guide: http://bit.ly/npr-social-training• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
  4. 4. Coming up next week… What Types of LocalContent Trigger Engagement Tuesday, November 27 11 a.m. EST 2 p.m. EST Wednesday, November 28 11 a.m. EST 2 p.m. EST
  5. 5. A Successful Social Media Plan Producing content that people will share Using social media to Sharing your content on find sources and story social media, engaging ideas with people
  6. 6. A Successful Social Media Plan Producing content that people will share Using social media to Sharing your content on find sources and story social media, engaging ideas with people
  7. 7. 10 Case Studies inUsing Social Media to Find Story Ideas
  8. 8. 2 ounces of marijuana
  9. 9. The Late-Breaking Tweet
  10. 10. "In there was a tweet from a Tyler T.V. stationabout a college that closed its doors andfurloughed all but 11 employees for a majorfinancial restructuring. I just glanced over thestory and decided to take the big points and tossup a three- or four-line story." -Jerrod Knight, GM, KETR
  11. 11. San Francisco Time-Lapse
  12. 12. Long Linesat the DMV
  13. 13. “I saw a tweet that someone was still waiting along time in line at the DMV, so I checked thewait times on the DMV site and saw that theywere still quite long.” -Emilie Mutert, KCUR
  14. 14. Why moveto Austin?
  15. 15. The Long-Tailed Weasel
  16. 16. The Lobster Whisperer
  17. 17. The Hidden City
  18. 18. The Oakland Fire
  19. 19. The Illegal Tweets
  20. 20. Coming up later today… NPR Reporter Kirk Siegler on Using Social Media in Reporting 2 p.m. ESTRegister here: http://bit.ly/npr-kirk
  21. 21. This Week • No assignment! • Want to get ahead? We have some exercises in the guide: http://bit.ly/npr-social-training• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
  22. 22. Coming up next week… What Types of LocalContent Trigger Engagement Tuesday, November 27 11 a.m. EST 2 p.m. EST Wednesday, November 28 11 a.m. EST 2 p.m. EST
  23. 23. Questions?eathas@npr.org http://bit.ly/npr-social-training

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