Volunteers & Social Media:Boost Communication & Build        Community                              VAN Conference        ...
NPower Northwest• Vision  A thriving community with high performing  nonprofits.• Mission  To strengthen the nonprofit sec...
IntroductionsElissa Thomas, Stephen Eggers, Abby NafzigerHandsOn Tech AmeriCorp VISTAServing at NPower Northwestvistastaff...
Road MapSocial Media• Some numbers and a brief overview• Choosing a focus6 Tips for Better Engagement• Facebook• Twitter3 ...
Social Media: Some numbers
2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace                     ...
Facebook and Twitter Frequency of Use        % of users who use the site at least once a day      52%        % of users wh...
Social Media:A brief overview
Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What ...
Re-Define SuccessIts about the Quality, not the Quantity                  Vs100 fans who              10 fans who takearen...
Build RelationshipsRemember “Social” comes before “Media” for a reason   • Don’t connect only when you need     something ...
Social Media Reflects Mission      Offline goals        should =      Online goals
Social Media:Choosing a Focus
Possible FocusesAll 3 are important parts of a complete socialmedia strategy, figure out your percentage• Storytelling• In...
Storytelling Nonprofit Case Study• Personalized• Strong focus on  creating good  content (pictures,  blog posts, videos,  ...
Information Nonprofit Hub Case Studies                                  Other Orgs to Watch:                              ...
Community Building Case Study                        Other Orgs to Watch:                        • 350.org                ...
6 Tactics for Facebook     and Twitter: Boost Communication and     Build Community
6 Tactics for better engagement1.   Make it easy to help2.   Ask questions and elicit response3.   Acknowledge, Acknowledg...
1. Make it easy to help• Post volunteer openings• Encourage sharing
2. Ask questions / Elicit feedback
3. Acknowledge, Acknowledge, etc
3. Acknowledge, Acknowledge, etc                • Thank individuals                • Get creative
3. Acknowledge, Acknowledge, etc• Show impact• Connect back to  volunteers
4. Be Responsive                   • Customer Service                     matters                   • People love         ...
4. Be Responsive• Build relationships• But dont be  spammy
5. Be Human• Don’t be afraid to  admit mistakes• Or show your  goofy side
6. Share interesting content                      Where Seattle Tilth                      Saw it                      Con...
6. Make Interesting Content• Tap into current trends• Make connections back to your mission
3 Steps to Measure     Return on    Engagement
1. Choose the forms of measurement• Participation (Comments, Shares, Likes)• Authority (Links from others, Website traffic...
2. Get some tools•   Google Analytics•   HootSuite (Twitter)•   SocialBro (Twitter)•   Facebook Insights
3. Make SMART goalsS - SpecificM - MeasurableA - AlignedR - RealisticT - TimelyBad Example - My nonprofit will get better ...
Questions?                                                                    Is that it?! photo by http://www.flickr.com/...
Thank You Abby Nafziger, Elissa Thomas and Stephen                    Eggers            AmeriCorps VISTAs          vistast...
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Volunteers & Social Media: Boost Communication and Build Community

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Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.

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Volunteers & Social Media: Boost Communication and Build Community

  1. 1. Volunteers & Social Media:Boost Communication & Build Community VAN Conference June 2012
  2. 2. NPower Northwest• Vision A thriving community with high performing nonprofits.• Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions. Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
  3. 3. IntroductionsElissa Thomas, Stephen Eggers, Abby NafzigerHandsOn Tech AmeriCorp VISTAServing at NPower Northwestvistastaff@npowernw.org
  4. 4. Road MapSocial Media• Some numbers and a brief overview• Choosing a focus6 Tips for Better Engagement• Facebook• Twitter3 Steps to Measure ROEQ&A
  5. 5. Social Media: Some numbers
  6. 6. 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
  7. 7. Facebook and Twitter Frequency of Use % of users who use the site at least once a day 52% % of users who use the site at least once a week 84% % of users who use the site at least once a day 33% % of users who use the site at least once a week 48% Source: Pew Research Center
  8. 8. Social Media:A brief overview
  9. 9. Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What the mind dwells upon, thebody acts upon.”Denise Waitly Photo by KayVee.INC
  10. 10. Re-Define SuccessIts about the Quality, not the Quantity Vs100 fans who 10 fans who takearent engaged action
  11. 11. Build RelationshipsRemember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
  12. 12. Social Media Reflects Mission Offline goals should = Online goals
  13. 13. Social Media:Choosing a Focus
  14. 14. Possible FocusesAll 3 are important parts of a complete socialmedia strategy, figure out your percentage• Storytelling• Information Hub• Community Building
  15. 15. Storytelling Nonprofit Case Study• Personalized• Strong focus on creating good content (pictures, blog posts, videos, etc)• Day-in-the-lifeOther Orgs to Watch:• Operation Homefront• Big Cat Rescue
  16. 16. Information Nonprofit Hub Case Studies Other Orgs to Watch: • GLAAD • Grist• Trusted source for info about specific topics• Connected to similar orgs
  17. 17. Community Building Case Study Other Orgs to Watch: • 350.org • Goodwill Industries• Emphasis on call to action• Focused on building relationships with individuals Watch the full video here
  18. 18. 6 Tactics for Facebook and Twitter: Boost Communication and Build Community
  19. 19. 6 Tactics for better engagement1. Make it easy to help2. Ask questions and elicit response3. Acknowledge, Acknowledge, Acknowledge4. Be responsive5. Be human6. Make or Share Interesting Content
  20. 20. 1. Make it easy to help• Post volunteer openings• Encourage sharing
  21. 21. 2. Ask questions / Elicit feedback
  22. 22. 3. Acknowledge, Acknowledge, etc
  23. 23. 3. Acknowledge, Acknowledge, etc • Thank individuals • Get creative
  24. 24. 3. Acknowledge, Acknowledge, etc• Show impact• Connect back to volunteers
  25. 25. 4. Be Responsive • Customer Service matters • People love recognition
  26. 26. 4. Be Responsive• Build relationships• But dont be spammy
  27. 27. 5. Be Human• Don’t be afraid to admit mistakes• Or show your goofy side
  28. 28. 6. Share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  29. 29. 6. Make Interesting Content• Tap into current trends• Make connections back to your mission
  30. 30. 3 Steps to Measure Return on Engagement
  31. 31. 1. Choose the forms of measurement• Participation (Comments, Shares, Likes)• Authority (Links from others, Website traffic from other sources)• Influence (Requests to re-post / guest post)• Sentiment (General tone of user-generated content)
  32. 32. 2. Get some tools• Google Analytics• HootSuite (Twitter)• SocialBro (Twitter)• Facebook Insights
  33. 33. 3. Make SMART goalsS - SpecificM - MeasurableA - AlignedR - RealisticT - TimelyBad Example - My nonprofit will get better atsocial mediaBetter Example - In 6 months, my nonprofitwill gain 2 new volunteer after school tutorsthrough Facebook.
  34. 34. Questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/
  35. 35. Thank You Abby Nafziger, Elissa Thomas and Stephen Eggers AmeriCorps VISTAs vistastaff@npowernw.org NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

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