Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media: Tools & Trends for Nonprofits

1,161 views

Published on

Short presentation on social media tools for nonprofits and looking at a few of the current trends in successful campaigns.

Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Social Media: Tools & Trends for Nonprofits

  1. 1. Social Media | Tools & Trends<br />
  2. 2. Failure To Plan is Planning To Fail<br />“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”<br />~Thomas Edison~<br />
  3. 3. Road Map<br /><ul><li>Tools
  4. 4. Trends
  5. 5. Questions</li></li></ul><li>Don’t Chase The Tools<br />Chasing the tools will leave you lost in the options <br />
  6. 6. Don’t Chase The Tools<br />Planning & Evaluation can give you clarity and focus<br />
  7. 7. Process For Strategic Success<br />
  8. 8. About Those Goals<br />Are your goals very SMART?<br />
  9. 9. Your Toolbox<br />Getting the Right Tools for the Job<br />
  10. 10. The Value of Good Tools<br />Become efficient with time<br />Track/Report results<br />Key to being able to truly engage<br />Usually a combination<br />
  11. 11. Listening Dashboard<br /><ul><li>Relevant Topics
  12. 12. Brand Mentions
  13. 13. Fans and Supporters
  14. 14. Real-Time</li></li></ul><li>Management Dashboard<br /><ul><li>Multiple Platforms
  15. 15. Monitor key terms
  16. 16. Overlap with Mobile
  17. 17. Schedule Posts
  18. 18. Analytics</li></li></ul><li>Editorial Calendar<br /><ul><li>Varying levels of complication
  19. 19. The key is to use something you will use
  20. 20. The value
  21. 21. Everything within context
  22. 22. Get more channel specific
  23. 23. Become Proactive rather than Reactive</li></li></ul><li>Trends<br />What Seems To Be Working<br />
  24. 24. The Secret Mission<br />Ask folks to be part of your “Secret Mission”<br /><ul><li>Recruit ahead of time
  25. 25. Provide them with “post fodder”
  26. 26. Launch with “coordinated buzz”
  27. 27. Use the energy/ideas of the group
  28. 28. Empower them to create</li></ul>Source: www.tomamawithlove.org <br />
  29. 29. Contests<br /><ul><li>Clear Timeline for Action
  30. 30. People like free stuff
  31. 31. Share Ownership
  32. 32. Easy to connect to events
  33. 33. Keeps things fun</li></li></ul><li>Video Taking Hold<br /><ul><li>Maximize the Multi-Media side of Social Media
  34. 34. Easy to share in many places
  35. 35. Tell the full story
  36. 36. Empowers those without a voice
  37. 37. Powerful fundraising tool</li></li></ul><li>Wrapping It All Up<br />Questions????<br />
  38. 38. Thank You<br />Ash Shepherd<br />Project Strategist<br />ashs@npowernw.org<br />NPower Northwest<br />Website: www.npowernw.org<br />Facebook: www.facebook.com/npowernw<br />Twitter: @NPTech_Ash<br />

×