Facebook 101

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This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.

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Facebook 101

  1. 1. Facebook 101a brown bag presentation
  2. 2. NPower Northwest• Vision – A thriving community with high performing nonprofits.• Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
  3. 3. Road Map and Introductions1. Facebook Demographics2. Top 5 Facebook Tactics3. Facebook Insights: What’s up with allthose numbers!
  4. 4. Facebook Demographics: Age Source: Pew Research Center
  5. 5. Facebook Demographics: Gender Source: Pew Research Center
  6. 6. Facebook Demographics: Frequency of Use Source: Pew Research Center
  7. 7. Nonprofits & Facebook 98% of Nonprofits* are using Facebook Results based on 3,522 respondents to NTEN’s 2012 Nonprofit Social Network Survey
  8. 8. Nonprofits & Facebook Source: Nonprofitmarketingguide.com/2012trends
  9. 9. Top Five Facebook Tactics 1. Create a fully functional pageProfile CoverPicture Photo MilestonesAboutSection
  10. 10. Top Five Facebook Tactics2. Ask questions / Elicit feedback
  11. 11. Top Five Facebook Tactics3. Pictures speak louder than words
  12. 12. Top Five Facebook Tactics4. Be Responsive• Customer Service matters• People love recognition
  13. 13. Top Five Facebook Tactics 5. Dont be afraid to re-share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  14. 14. Questions?
  15. 15. Facebook Insights: Edgerank via The Nonprofit Facebook Guy
  16. 16. Facebook Insights: OverviewPeople who have Total number of all the Number of people who haveclicked the like button friends that all your fans interacted with your pageon your page have during the previous 7 days Number of people who saw seen ANY content associated with your Page over the previous 7 days
  17. 17. Facebook Insights: Page Posts Number of people who clicked on some part of your post Number of people who talked about your post divided by the number of people who saw it
  18. 18. Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

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