Weblogs <ul><li>Writing ordered by most recent items first </li></ul><ul><li>Focus on a defined set of topics </li></ul><ul><li>Publish “feeds” (RSS*) so people can “subscribe” to updates </li></ul><ul><li>One or more authors </li></ul><ul><li>Basic website content management system </li></ul>* RSS 2.0 = Really simple syndication
http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
Microblogging <ul><li>A form of blogging comprised of user-created brief updates ~ 140 characters </li></ul><ul><li>The truncated nature of the updates allows for less sifting and faster, more direct transmission of information </li></ul><ul><li>The most popular microblogging service is currently Twitter – http://twitter.com/home </li></ul><ul><li>http://twitter.com/MNAonline </li></ul>
… Suzanne Plopper, for instance, is trying to raise $72,000 to help send 900 girls to school in Burkina Faso over the next three years. . . As of Tuesday, 754 people had donated $21,309 to Ms. Plopper’s cause, putting it in second place among the organizations working internationally in the Parade version of the contest. Source: Charities Vie for Prizes in Online Giving Experiment, by Stephanie Strom, January 31, 2008.
The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.