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Social Networking Mcsc Ajw Edits 10 2

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Social Networking Mcsc Ajw Edits 10 2

  1. 2. Andy Wolber [email_address] www.NPowerMichigan.org Social Networking for Nonprofits Megan Engle [email_address] www.MNAonline.org
  2. 3. NPower’s Mission <ul><li>To inspire and empower nonprofits to use technology to better serve their communities. </li></ul>
  3. 4. www.slideshare.net/npowermichigan/
  4. 5. Examples of Social Media <ul><li>Social Bookmarking </li></ul><ul><li>Blogging </li></ul><ul><li>Feed Reading & Sharing </li></ul><ul><li>Social Networking </li></ul><ul><li>Photosharing </li></ul><ul><li>Video </li></ul><ul><li>Podcasts </li></ul>
  5. 6. del.icio.us/NPowerMichigan/
  6. 7. del.icio.us/MNAOnline/
  7. 8. CULTURE matters
  8. 10. PLACE matters less
  9. 11. CONNECTIVITY matters more
  10. 14. Weblogs <ul><li>Writing ordered by most recent items first </li></ul><ul><li>Focus on a defined set of topics </li></ul><ul><li>Publish “feeds” (RSS*) so people can “subscribe” to updates </li></ul><ul><li>One or more authors </li></ul><ul><li>Basic website content management system </li></ul>* RSS 2.0 = Really simple syndication
  11. 16. www.commoncraft.com
  12. 19. www.newsgator.com
  13. 20. www.soscs.blogspot.com
  14. 21. www.idealware.org
  15. 22. http://tinyurl.com/62e7ob
  16. 24. www.flickr.com/MNAOnline
  17. 26. www.flickr.com/photos/andywolber
  18. 27. Using Common Craft Videos
  19. 28. http://www.fashionofgoodwill.org/
  20. 29. http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
  21. 33. www.myspace.com/nonprofitorganizations
  22. 34. www.myspace.com/thehumanesociety
  23. 35. www.diosacommunications.com/ myspacebestpractices.htm
  24. 36. apps.facebook.com/causes/about
  25. 37. Microblogging <ul><li>A form of blogging comprised of user-created brief updates ~ 140 characters </li></ul><ul><li>The truncated nature of the updates allows for less sifting and faster, more direct transmission of information </li></ul><ul><li>The most popular microblogging service is currently Twitter – http://twitter.com/home </li></ul><ul><li>http://twitter.com/MNAonline </li></ul>
  26. 38. http://twitter.com
  27. 39. www.ning.com
  28. 40. … Suzanne Plopper, for instance, is trying to raise $72,000 to help send 900 girls to school in Burkina Faso over the next three years. . . As of Tuesday, 754 people had donated $21,309 to Ms. Plopper’s cause, putting it in second place among the organizations working internationally in the Parade version of the contest. Source: Charities Vie for Prizes in Online Giving Experiment, by Stephanie Strom, January 31, 2008.
  29. 41. www.icthubknowledgebase.org.uk/ strategydevelopment
  30. 42. The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.
  31. 43. http://tinyurl.com/5kuxqd
  32. 44. www.slideshare.net/awolber/
  33. 45. <ul><li>http://linkbun.ch/2wqo </li></ul>
  34. 46. <ul><li>Andy Wolber </li></ul><ul><li>[email_address] </li></ul>Megan Engle [email_address]

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