2011 survey summary updated 10 2011

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2011 survey summary updated 10 2011

  1. 1. 2011 IAHI Membership Survey Key Findings & Results August 2011
  2. 2. 2011 IAHI Membership Survey Objectives <ul><li>Gain better understanding of IAHI member perspectives on: </li></ul><ul><ul><li>Satisfaction With IAHI Performance </li></ul></ul><ul><ul><li>Priorities for IAHI Owner Support </li></ul></ul><ul><ul><li>Current Economic Environment and Hotel Performance </li></ul></ul><ul><ul><li>Key IAHI Strategic Issues </li></ul></ul><ul><ul><li>Member IAHI Involvement </li></ul></ul>© IAHI Owners’ Association 2011 Member Survey
  3. 3. Membership Survey Methodology <ul><li>Survey targeted entire IAHI membership </li></ul><ul><li>IAHI sent out online survey link in late May </li></ul><ul><li>Deadline for responses was late May, extended to early June </li></ul><ul><li>Response was highest ever: </li></ul><ul><li>Response provided 4% margin of error at 95% confidence level </li></ul><ul><li>Individual questions analyzed separately, partial surveys included in analysis </li></ul>© IAHI Owners’ Association 2011 Member Survey 2008 2010 2011 Respondents 283 578 612 Completed 241 473 496 Completed % 85% 82% 81% Non-US % 13% 29% 31%
  4. 4. Respondents representative of IAHI membership 3091 Total Member Hotels Distribution Of Members and Respondents By Region 477 Members* Canada Mexico EMEA United States <ul><li>Number of members responding to this question. </li></ul><ul><li>Other - Q1: “What is your region?” </li></ul>* Total open hotels: 4380; Total Member hotels: 3091 Asia Pacific 0% Australasia Latin America 1% Australasia Canada Mexico EMEA United States 1% Asia Pacific 2% Latin America © IAHI Owners’ Association 2011 Member Survey
  5. 5. All Brands were well represented Distribution Of Respondents By IHG Brand 3091 Total Member Hotels 477 Members* 0% * Number of members responding to this question. © IAHI Owners’ Association 2011 Member Survey
  6. 6. 82% of respondents were Owners Role With IHG Hotels Owner Only Owner, Manage Hotels and Provide Third Party Services Owner and Serve as GM GM or Other Manager (Not Owner) Third Party Management Co. (Not Owner) Owner and Use Third Party Services Other - Q3: “Please select which of the following best describes your role” © IAHI Owners’ Association 2011 Member Survey
  7. 7. 65% of respondents are involved as Members only Respondents by Involvement with IAHI Involvement - Q1: “How do you currently participate in the IAHI?” Member Only Ambassador Involvement (U.S. Only) Committee Involvement Country Committee Involvement (EMEA Only) Officer Involvement Global Board Involvement © IAHI Owners’ Association 2011 Member Survey
  8. 8. 2011 IAHI Member Survey Key Findings Summary <ul><li>Economic Environment </li></ul><ul><li>Member hotels are performing much better and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next 1-2 years. </li></ul><ul><li>Member Satisfaction </li></ul><ul><li>Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience. </li></ul><ul><li>Owner Support </li></ul><ul><li>Owners are now more focused on growth than on debt service. Two-thirds of Owners satisfied with results of Holiday Inn relaunch. </li></ul><ul><li>Owner Involvement with IAHI & IHG </li></ul><ul><li>Members are excited about 2011 Celebrate Service and employing Green Practices. </li></ul><ul><li>Many IAHI members want to increase their level of IAHI involvement, with particular interest in serving on an IAHI Committee. </li></ul>© IAHI Owners’ Association 2011 Member Survey
  9. 9. Key Findings – Economic Environment <ul><li>Member hotels are performing much better than 2010 and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next one to two years. </li></ul><ul><ul><li>IAHI Members are doing much better than a year ago; half of Owners have made successful recovery or are well on the way </li></ul></ul><ul><ul><li>Many Members think return to pre-recession financial performance is still one to two years away </li></ul></ul>© IAHI Owners’ Association 2011 Member Survey
  10. 10. Q: How is your business doing in the current economic environment? © IAHI Owners’ Association 2011 Member Survey *Based on Top 2 Satisfaction Ratings Up 104% from 24% to 49%* 2011 2010 IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way
  11. 11. Q: How long do you think it will take to hit pre-recession financial performance? 2011 2010 © IAHI Owners’ Association 2011 Member Survey Many Members think return to pre-recession financial performance is still 1-2 years away
  12. 12. Key Findings – Member Satisfaction <ul><li>Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience. </li></ul><ul><ul><li>Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 </li></ul></ul><ul><ul><li>IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience </li></ul></ul><ul><ul><li>Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry </li></ul></ul><ul><ul><li>Two-thirds of IAHI members feel their voice is heard by IAHI leadership </li></ul></ul>IAHI Internal Use Only - Proprietary and Confidential
  13. 13. Q: How satisfied are you with the overall performance of the IAHI? 64% Top 2 Box 79% Top 2 Box © IAHI Owners’ Association 2011 Member Survey Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 Very Satisfied Satisfied Somewhat Satisfied Dissatisfied Not Very Satisfied N/A
  14. 14. Q: How satisfied are you with IAHI’s advocacy on your behalf with respect to IHG? Up 16% from 56% in 2010* © IAHI Owners’ Association 2011 Member Survey *Based on Top 2 Satisfaction Ratings 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG
  15. 15. Q: How satisfied are you with IAHI’s advocacy on your behalf at the industry level? Up 15% from 59% in 2010* © IAHI Owners’ Association 2011 Member Survey *Based on Top 2 Satisfaction Ratings 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry
  16. 16. Q: How satisfied are you that your voice is heard to your IAHI leadership? New question for 2011 survey 67% Top 2 Box © IAHI Owners’ Association 2011 Member Survey 2/3 of IAHI Members feel their voice is heard by IAHI leadership Very Satisfied Satisfied Somewhat Satisfied Dissatisfied Not Very Satisfied N/A
  17. 17. Q: Please rate the importance of the following existing or potential IAHI offerings. Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. © IAHI Owners’ Association 2011 Member Survey Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications
  18. 18. Key Findings – Owner Support <ul><li>Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch. </li></ul><ul><ul><li>Top Owner challenges remain occupancy, room rates, and cash flow. However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing </li></ul></ul><ul><ul><li>67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch </li></ul></ul>IAHI Internal Use Only - Proprietary and Confidential
  19. 19. Q: Please rate each of the following challenges you face today. Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. Up more than 10% since 2010 Down more than 10% since 2010 © IAHI Owners’ Association 2011 Member Survey Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servicing debt and refinancing
  20. 20. Q: How satisfied are you with the results of the Holiday Inn relaunch? Of Holiday Inn owners, 3% responded they have not completed re-launch. © IAHI Owners’ Association 2011 Member Survey 67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch
  21. 21. Key Findings –Involvement with IHG and IAHI <ul><li>Many IAHI members want to increase their level of IAHI involvement. </li></ul><ul><ul><li>37% would like to increase their level of IAHI involvement. </li></ul></ul><ul><ul><li>Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position. </li></ul></ul><ul><li>IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices. </li></ul><ul><ul><li>64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0 </li></ul></ul><ul><ul><li>87% are interested in employing green practices </li></ul></ul><ul><li>Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels. </li></ul><ul><ul><li>Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied. </li></ul></ul><ul><ul><li>IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011. </li></ul></ul>IAHI Internal Use Only - Proprietary and Confidential
  22. 22. Q: Did you participate in the Celebrate Service Program in 2010? How satisfied were you? No Yes Satisfied Very Satisfied Somewhat Satisfied N/A Dissatisfied Not Very Satisfied © IAHI Owners’ Association 2011 Member Survey Over 2/3 of Members participated in Celebrate Service. Of those who did, 75% were very satisfied or satisfied
  23. 23. Q: Do you plan to participate in the Celebrate Service program in 2011? 2011 2010 © IAHI Owners’ Association 2011 Member Survey IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011
  24. 24. Q: Please answer the following questions with respect to the Green Engage program. Graph reflects “Yes” answers. High number of members plan to begin participating in Green Engage 2.0 © IAHI Owners’ Association 2011 Member Survey IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green practices (87%)
  25. 25. Q: How much would you like to be involved with the IAHI? Q: In what ways would you like to be involved with the IAHI? Desired Level of IAHI Involvement Like Current Level Ways Wish to Be More Involved Get More Involved (same as 2010) Be Less Involved © IAHI Owners’ Association 2011 Member Survey Up from 64% in 2010 Many Members would like to increase their level of IAHI involvement. Of those, 78% would like to be on a committee.

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