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For the past two decades, public and private sector executives have struggled to develop effective ways of sharing what their organizations know. Driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, the troubling economy, and a host of other organizational challenges, many leaders have sought ways to share knowledge with both internal and external stakeholders. Despite the best efforts of many innovative leaders, few organizations have achieved the desired level of knowledge sharing. This is certainly not due to a lack of energy, enthusiasm, or excitement on the part of executives. Today, ample resources exist for the executive who wishes to manage their organizational intellectual property - many proven tools and techniques exist to manage today’s knowledge assets. But what about the future? Will today’s baby-boomer based practices pass the test of time? Are our current processes the most relevant ones for the next generation of organizational leaders? This talk will focus on what we should be doing now (or soon) to ensure the next generation of organizational leaders know what we knew. In other words, are we creating organizational memories today, which will be useful to the leaders who follow us?

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With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily! There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant. During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.

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