Akira Marketing Presentation (2008)

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Marketing

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Akira Marketing Presentation (2008)

  1. 1. About AKIRA • AKIRA is a global brand owned by TT International, a consumer electronics distributor and trading company founded in 1984. • The company’s sales and distribution network has steadily expanded over the years and AKIRA now sells a comprehensive range of consumer electronic products, including audio-visual and home appliances, in over some 60 countries.Extensive Market Coverage
  2. 2. Blu Ray Wide Range of Electronics/ Electrical Products HMDI PlayerDigital Setup Box
  3. 3. LCD TV with Motion Enhancement (120Hz) LCD TV with Multi-Media PlayerLCD TV with DVD Combo
  4. 4. Soundwave So und ba r Soundwave Sc o rp io nSoundwave Ca p ric o rn
  5. 5. Blender JuicerInduction Cooker
  6. 6. Air Con (with Inverter Technology) Variable Refrigerant Flow SystemsIndustrial Power Generator
  7. 7. Awards Global Trader’s Program 2008 GfK No. 1 DVD Player 2007
  8. 8. AKIRA Revenue ($ million)
  9. 9. IntegratedMarketingCommunications
  10. 10. Moving ForwardTo position AKIRA to the next level of brand identity throughselected premium products, maximising the strength ofAKIRA’s brand value and extensive global presence.

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