While it’s true that we live in a highly visual world, in many cases – and especially when it comes to marketing campaigns – it’s the words that can make or break how quickly you deliver a point, how people perceive your brand, or how compelled they are to follow through with an action.
With thousands of brands competing for our loyalty at every turn and more ways for marketers to reach us than ever before, it’s also becoming increasingly difficult for brands to get our attention and keep it for long enough to communicate any kind of message.
But when people subscribe to your email program, it’s an indication that they want to hear from you, inviting you right into the privacy of their inbox and creating an opportunity for you to engage them over and over again. It’s therefore no surprise that email is still the #1 preferred marketing communications channel.
In this presentation, long-time copywriter & email marketer Noya Lizor talks about what it takes to create effective copy, how to create a professional Copy Brief, what are the key elements of a successful email marketing program and how to use email to successfully engage and retain users.