Produktudviklingsdagen

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Produktudviklingsdagen

  1. 1. Produktudvikling og digitale platforme 1. December 2010 - Produktudviklingsdagen Martin Sønderlev Christensen, PhD Partner martin@socialsquare.dk
  2. 2. Magnus Christensson Thomas Madsen-Mygdal Martin Sønderlev Christensen Esben Trier Jeppe Kabell Thilde Vesterby Johan Bichel Lindegaard Mads Petersson 8 erfarne eksperter i et socialt bureau Vi er praktiske visionærer som skaber visioner, koncepter, design, prototyper og bygger sociale platforme for organisationer og mennesker. Vi er eksperter i at løse organisationer udfordringer og skabe nye platforme gennem at tænke socialt og skabe ny værdi i organiationer gennem at tænke det sociale ind i alt.
  3. 3. INTERN EKSTERN
  4. 4. INTERN EKSTERN
  5. 5. ...the world is becoming too fast, too complex and too networked for any company to have all the answers inside. – Yochai Benkler. Yale University from The Wealth of Networks
  6. 6. Paradigmeskift NETVÆRK SAMFUND -> SOCIALE MEDIER <- NETVÆRKS MENNESKET 20. århundrede 21. århundrede TEKNISK PARADIGME KULTURELT PARADIGME
  7. 7. 11
  8. 8. 13
  9. 9. Det sociale er ikke længere noget man kan vælge
  10. 10. Prisen for at være social er faldet til næsten nul.
  11. 11. Prisen for ikke at være social er steget dramatisk
  12. 12. Social = produktivitet nye måder at samarbejde, dele, organiserer, skabe, innovere...
  13. 13. Smartere, simplere, hurtigere og mere direkte medier
  14. 14. sociale medier = værktøjer
  15. 15. Blogs Wikis Social netværk Communities
  16. 16. 21
  17. 17. 19
  18. 18. Trebor Scholz http://collectivate.net
  19. 19. Alt hvad der kan blive digitalt vil blive digitalt
  20. 20. Alt hvad der kan blive digitalt kan blive socialt
  21. 21. Sociale medier gør innovation mere muligt.
  22. 22. Produktudvikling er socialt?
  23. 23. Produkter er sociale Udvikling er social
  24. 24. Hvordan skaber vi produkter i det 21. århundrede?
  25. 25. organisation
  26. 26. organisering
  27. 27. Crowd?
  28. 28. Producer user Produsage
  29. 29. This is really the biggest paradigm shift in innovation since the Industrial Revolution, – MIT professor Eric von Hippel, specialist in innovation management
  30. 30. Crowdsourcing
  31. 31. The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. The Soundbyte Version: The application of Open Source principles to fields outside of software. Why the Power of the Crowd Is Driving the Future of Business Jeff Howe
  32. 32. Co-creation
  33. 33. Open innovation
  34. 34. DIY (do it yourself) Kultur
  35. 35. 40
  36. 36. Crowdsourcing som ren forretning
  37. 37. Our customers don’t buy a car – they buy an ownership experience
  38. 38. Peer production is about more than sitting down and having a nice conversation... It's about harnessing a new mode of production to take innovation and wealth creation to new levels. – Eric Schmidt, Google CEO talks crowdsourcing in Don Tapscott’s Wikinomics, 2007
  39. 39. Loooong tail ny masse masse
  40. 40. DELE SAMARBEJDE SKABE SAMTALE
  41. 41. Sociale medier bliver en del af at arbejde...
  42. 42. ... arbejde bliver noget andet?
  43. 43. Cloud computing
  44. 44. Cloud arbejde?
  45. 45. 64
  46. 46. We work with thousands of innovators around the world. In fact, more than 50 percent of our product initiatives involve significant collaboration with innovators outside of P&G.
  47. 47. "1.0" organisationen ud på nettet -> "2.0" nettet ind i organisationen
  48. 48. …innovation is driven by everyday end-users. ...Today, more and more innovation comes from the myriad hobbyists and enthusiasts at the tech-savvy edges of the computing ecosystem. – Geoffrey Koch, senior manager with Intel Solution Services
  49. 49. 61
  50. 50. 2 years 100 countries 11,000 ideas
  51. 51. We listen, learn and then improve and innovate based on what our customers want. It’s one of the real advantages of being a direct company. – Dell Chairman and CEO Michael Dell at the launch of Dell’s IdeaStorm
  52. 52. 77
  53. 53. 78
  54. 54. Kan produktudvikling blive mere produktiv ved at blive social?
  55. 55. No matter who you are, most of the smartest people work for someone else. – Bill Joy, Cofounder Sun Microsystems
  56. 56. Tak :) Martin Sønderlev Christensen, PhD Partner martin@socialsquare.dk 3119 1769 SOCIALSQUARE

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