Designschool prezzi

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Designschool prezzi

  1. 1. Designing for social how the internet is reshaping everyday life and how to do business every day Martin Sønderlev Christensen, Ph.d. Partner, Socialsquare Martin@socialsquare.dk Twitter: @nowuseit
  2. 2. Since 2005 Pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, communities etc. etc Digital Strategy and Innovation Agency
  3. 3. Understand and prioritize Build-measure-learn Launch and repeat Lean startup strategy Business prototypes Build & Launch
  4. 4. 4
  5. 5. Vague but exiting!
  6. 6. ...the world is becoming too fast, too complex and too networked for any company to have all the answers inside. Yochai Benkler. Yale University from The Wealth of Networks
  7. 7. 9 Organization
  8. 8. 10 Organizing
  9. 9. 11 Overview effect
  10. 10. 12 deadstar effect?
  11. 11. This was suppose to be the future?!?
  12. 12. A digital tupperware party
  13. 13. If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.”
  14. 14. Facebook is not a media it’s a social design for change
  15. 15. Identiet Relationer Tilstedeværelse Grupper Samtaler Deling VENNER
  16. 16. 18
  17. 17. Facebook is becoming the social backbone of the internet
  18. 18. is that a good thing?
  19. 19. Well.. it is very effective
  20. 20. If it is free. You are paying with your data.
  21. 21. What can we learn from the design of social media
  22. 22. Good enough is perfect!
  23. 23. Simple beats complex # @ RT
  24. 24. Social data
  25. 25. Social web?
  26. 26. Social web Creates more value than it capture
  27. 27. social design = communication collaboration community
  28. 28. Distribution Consume consume produce new behaviours?
  29. 29. Production Distribution Consumption Everywhere All the time Everyone
  30. 30. Design for control?
  31. 31. Trebor Scholz http://collectivate.net
  32. 32. Trebor Scholz http://collectivate.net challengers comes from new actors valuechains are broken your business is Immateriel Disruption don’t care about your business pure digital players
  33. 33. Dead 2012 Iphone Flickr Instagram 1998 2000 2002 2004 2006 2008 2010 2012 0$ 20$ 40$ 60$ Kodak share price 133 år Opfandt det digitale kamera + 300.000 Facebook likesPoint and shoot cameras
  34. 34. “Software Is Eating The World” Marc Andreessen http://online.wsj.com/article/SB10001424053111903480904576512250915629460.html
  35. 35. 100 years ago 10 years from now innovation is speeding up you are here
  36. 36. Hey, that’s not social...!
  37. 37. It holds that... Everything that can be digital will be digital Everything that is digital will be social
  38. 38. New types of innovation
  39. 39. We connect a global community of designers, engineers, fabricators and enthusiasts to design, manufacture and market inspired vehicle solutions.
  40. 40. New types of ownership
  41. 41. P2P = social
  42. 42. get rid of landfill...
  43. 43. ...use untapped ressources
  44. 44. taskrabbit
  45. 45. Social = smarter
  46. 46. Social = sharing = smart
  47. 47. New social marketplaces
  48. 48. New types of creativity
  49. 49. New types of distribution
  50. 50. Access to the market
  51. 51. new types of production
  52. 52. it’s all social!
  53. 53. social media... will become more niched
  54. 54. Empowering the niche creating niche communities
  55. 55. 50 persons
  56. 56. Circles Google+
  57. 57. 2 persons
  58. 58. That’s not a community
  59. 59. What is a community then?
  60. 60. Étienne Wenger Communities of practice Cambridge University Press, 1998
  61. 61. A good conversation with a stranger may give you all sorts of interesting insights, but it does not in itself make for a community of practice.
  62. 62. Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.
  63. 63. Ravelry has 2,946,059 registered users. 5,749 people are online right now
  64. 64. 50+ living in Roskilde
  65. 65. If there is no practice there is no learning and if there isn’t any learning there is no innovation
  66. 66. innovation needs communities
  67. 67. Communities needs design
  68. 68. What can you do?
  69. 69. Be entrepeneurs
  70. 70. As designer we should be thinking more about creating services for people rather than products
  71. 71. Get social into your design
  72. 72. Design for Community based business People ProcessPlatform What kind of identity, knowledge, network, culture, purpose or outcome is in play? Who is benefiting from this? What kind of process is involved? What problems are we solving? What are the platforms we are creating? purpose Profit What is the purpose? How can we fix something that is broken? How can make something everyone will profit from?
  73. 73. Think like a lean startup
  74. 74. Eric Reis “an organization dedicated to creating something new under conditions of extreme uncertainty”
  75. 75. Steve Blank “A Startup is Not a Smaller Version of a Large Company
  76. 76. Thanks! Martin Sønderlev Christensen, Ph.d. Partner, Socialsquare Martin@socialsquare.dk Twitter: @nowuseit

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