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Communityconference sq

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Communityconference sq

  1. 1. Community Based BusinessInnovation?Martin Sønderlev Christensen, Ph.d.Partner, SocialsquareTwitter: @nowuseit
  2. 2. Since 2005Pioneering blogs, wikis, visualsharing, social media, socialintranets, social products andservices, communities etc. etcDigital Strategy and Innovation Agency
  3. 3. Understand and prioritize Build-measure-learn Launch and repeatLean startupstrategyBusinessprototypesBuild &Launch
  4. 4. Everything that can be digitalwill be digital - Everything thatis digital will be social
  5. 5. the tools outside theorganisation is getting betterthan the once inside
  6. 6. When we say community...Do we mean Social Media?
  7. 7. This was suppose to be the future?!?
  8. 8. Just because there is a lotpeople doesn’t mean that itis a community
  9. 9. We can to drive moreengagement and conversationsthrough social media.
  10. 10. ...but, you actually mean“marketing”?
  11. 11. Facebook is not a communityit’s an infrastructure for anytype of community
  12. 12. IdentietRelationerTilstedeværelseGrupperSamtalerDelingVENNER
  13. 13. We need a betterunderstanding of the conceptof community to understandwhere the business is!
  14. 14. Étienne WengerCommunities of practiceCambridge UniversityPress, 1998
  15. 15. A good conversation with astranger may give you all sortsof interesting insights, but itdoes not in itself make for acommunity of practice.
  16. 16. Communities of practice aregroups of people who share aconcern or a passion forsomething they do and learnhow to do it better as theyinteract regularly.
  17. 17. Ravelry has 2,946,059 registeredusers. 5,749 people are online rightnow
  18. 18. Community of practice is aboutdoing and learning
  19. 19. learning = practice
  20. 20. innovation = learning
  21. 21. If there is no practice there isno learning and if there isn’tany learning there is noinnovation
  22. 22. SHARECOLLABORATECOCREATECOMMUNICATEPRACTICEINTERESTLEARNING
  23. 23. innovation needs community
  24. 24. Community needs innovation
  25. 25. Move from social media toCommunity based business
  26. 26. Community based services
  27. 27. Community based funding
  28. 28. Community based tools
  29. 29. community based publishing
  30. 30. community based products
  31. 31. Community based R&D
  32. 32. Community based motivation
  33. 33. Community based mapping
  34. 34. Community based data
  35. 35. community?
  36. 36. Community practice is embeddedin the tools, products and use weuse in our everyday/work life.Work vs. CommunityWork = Community
  37. 37. Design forCommunity basedbusinessPeopleProcessPlatformWhat kind of identity, knowledge network,culture, purpose or outcome is in playWhat kind of process is involved?What problems are we solving?What are the platforms we are using?GoalOutcomeProduction
  38. 38. Tak!

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