Google Wave

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Lessons from the failure of Google Wave

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  • Very interesting, thx for sharing this! I´m trying to use wave in google docs right know, hoping it will be a good thing in my company
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  • Deep Japan, share some on my own insights on the creative industry in Japan ... ad, mobile, architecture ...
  • In 1912, the Titanic was the newest, largest, and most technologically advanced liner in the world. Despite all of its innovative technology, the ship sank on a clear night on its maiden voyage with the loss of 1522 lives. The unsinkable Titanic sank.
  • This iceberg was photographed by the chief steward of the liner Prinze Adelbert on the morning of April 15, 1912, just a few miles south of where the Titanic went down. The steward hadn't yet heard about the Titanic. What caught his attention was the smear of red paint along the base of the berg, indication that it had collided with a ship sometime in the previous twelve hours. This photo and information was taken from "UNSINKABLE" The Full Story of RMS Titanic Written by Daniel Allen Butler, Stackpole Books 1998.
  • Pyjamas … The Titanic would be much more marketable if it could cut a day or two off the nearly week-long voyage from London to New York.
  • We now know that it would have been better for him to have increased the speed of the engines and gone around the iceberg. By backing down as he did, he exposed the Titanic's starboard side longer to the iceberg
  • The archives showed. Dr. McCarty said that for a half year, from late 1911 to April 1912, when the Titanic set sail, the company’s board discussed the problem at every meeting.
  • For instance, on Oct. 28, 1911, Lord William Pirrie, the company’s chairman, expressed concern over the lack of riveters and called for new hiring efforts.
  • . He thought it was more important to pamper the first-class passengers on this floating palace (for which tickets were $500,000 each in today's money)
  • Fleet manned one of the lifeboats, as he was supposed to do.
  • When the Titanic hit the iceberg, he surveyed the damage with Captain Smith and instantly knew he'd made an error. - 11:40 … 02:10
  • Fortunately, only 26 people died because immediately after the Titanic disaster, regulations were changed so that there was a lifeboat seat for every passenger.
  • The Titanics Promenade!
  • The next challenge is fundamental to the way that Wave works.  Because any user can start a new response to any part of the wave, or edit any existing part of the wave, it quickly becomes difficult to track what is happening.  I admit that we were messing around, but the volume of text we had was relatively low, and it still became tedious tracking down which edits you’d read and which were new.
  • Google Wave

    1. 2009 - †2010Lessons fromGoogle Wave (andthe Iceberg). 1
    2. GOOGLE & The Iceberg-  The Iceberg has become a metaphor for a failure. Its part of our mythology.-  How does the newest, largest, and most technologically advanced innovation, or the unsinkable, sink?-  90/10 rule. 2
    3. COUNTDOWN To Distaster10 Reasons for the sinking of the Titanic. 3
    4. #10 The Iceberg- The Iceberg. 4
    5. #9 The Captain-  Capt Smith did not reduce his speed, despite warnings.-  Under pressure to set new Trans-Atlantic speed record.-  Went down with ship. 5
    6. #8 The Wireless Officer-  Officer Philips.-  One radio channel at the time.-  Priority on sending out personal messages for Lady Astor and others.-  While he did receive and pass on some iceberg warnings, he asked the senders to stop transmitting them.-  Officer Phillips went down with the ship because he stayed and kept sending SOS’s. 6
    7. #7 The Officer of the Deck-  Murdoch was the officer of the deck, another experienced sailor.-  Once he heard the notice, “Iceberg, dead ahead,” he did what he had been trained to do: he threw the engines in reverse.-  Murdoch commanded one of the last lifeboats to leave. 7
    8. #6 The Spec-  Researchers have discovered that the builders of the Titanic struggled for years to obtain enough good rivets and ultimately settled on faulty materials that doomed the ship.-  Issue was even discussed at every board meeting. 8
    9. #5 Skills Shortage-  The company also faced shortages of skilled riveters. 9
    10. #4 Regulation-  What caused the loss of life was the inadequate number of lifeboats. - The Titanic had 16 lifeboats but needed 32 to accommodate everyone on board.-  At the time, the British Board of Trade had lifeboat requirements based on the tonnage of the ship and not the number of people.-  However, the board was considering changing its regulations to a passenger-based system. The ship owners opposed the change, stating that it would be too expensive. 10
    11. #3 The Client-  The Titanics designers planned double davits to accommodate the extra lifeboats. Sketches for these were found after the ship sank.-  However, owner Bruce Ismay decided not to add the extra lifeboats since they would have cut down on the space on the promenade deck, rather than prepare for a disaster that would “never happen” on a ship with the Titanics technology. 11
    12. #2 The Lookout-  Fred Fleet, experienced seaman-  First to spot the iceberg ahead at 500 yards, which is about a quarter of a mile.-  Visibility should have allowed him to spot the iceberg at 1000 yards or greater, but Fred Fleet couldn’t find the binoculars.-  Nobody oriented Fleet on the location of the binoculars because there had been no test cruise or emergency rehearsals. 12
    13. However, the binocularswere found 80 yearslater… 13
    14. #1 The Designer-  Thomas Andrews was the Titanic’s marine architect.-  Viewing the damage, he famously predicted that the ship would sink in two and a half hours, and he was correct to the minute.-  Andrews also went down with the ship. 14
    15. Andrews designed Titanics sister ship, theBrittanic, which also sank in 1916 after hittinga mine… 15
    16. … in 2.5 hours! 16
    17. GOOGLE WaveThe Hype.Google launched its Google Wave real-time collaborationplatform at the Google I/O conference in May 2009.The presentation blew some peoples minds, promptingeffusive applause. People saw something theyve never seenbefore: a mash-up of e-mail, instant messaging, live editing,photo and video sharing.On August 4, 2010 Google said it was shutting Wave. 17
    18. COUNTDOWN To Distaster10 Reasons for thesinking of GoogleWave. 18
    19. #10 Critical Mass-  Wave’s iceberg.-  100,000 invites, but not enough “power users”.-  Wave, which launched to the general public in May 2010, only gained 1 million users in more than a year.-  By contrast, Google Buzz (a much simpler service) launched in February 2010 and has tens of millions of users. 19
    20. #9 Competition-  Competition from existing collaboration software (SAP Workstream, Novell Pulse etc) 20
    21. #8 Extendability-  Not extendable.-  eg Google chrome has 1,000+ plug-ins and extensions.-  Poor integration with other Google aps (eg Google docs). 21
    22. #7 1:1-  Good for mass collaboration and workgroups, bad for 1:1 communication with family and friends (Facebook, IM still better) 22
    23. #6 The Captain-  “Live typing” was a core part of the Wave protocol, and Lars Rasmussen considered it a critical Wave feature!-  This was a major buzzkill; few people are comfortable in an informal chat where others can watch them type. 23
    24. #5 The Designers-  Waves primary interface sin was that it crammed a multiple- window-based desktop metaphor into a single browser window.-  That made it clunky and initially confusing for even the savviest of users. 24
    25. #4 Learning Curve-  E-mail is simple. Everyone knows how to use it …-  Google Wave had a 195-page tutorial .. 25
    26. #3 Wild West Launch-  Launched with a poor signal to noise ratio!-  The launch platform meant all waves were public, killing the powerful collaborative features which require levels of privacy and filtering between personal and business waves. 26
    27. #2 Product/Marketing Match-  “Wave This” button.-  Media and bloggers. 27
    28. #1 Timing-  Consumers not ready to handle e-mail/IM/social networking in real-time. 28
    29. SUMMARY Thoughts-  This time the captain didn’t go down with the ship.-  Lars Rasmussen joined Facebook instead. 29
    30. One failed becausepeople couldn’t get OFF,and the other becausepeople couldn’t get ONin-time. 30
    31. What’s YOURproject’s potentialiceberg? 31
    32. THANKSkelly@nowtom.com 32

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