Social Media Presentation

3,548 views

Published on

This presentation was given by Brian Wallace of NowSourcing, Inc. at a seminar for the American Marketing Association in Louisville on May 29th, 2008.

Published in: Business, Technology
4 Comments
11 Likes
Statistics
Notes
No Downloads
Views
Total views
3,548
On SlideShare
0
From Embeds
0
Number of Embeds
54
Actions
Shares
0
Downloads
109
Comments
4
Likes
11
Embeds 0
No embeds

No notes for slide

Social Media Presentation

  1. 1. Everything You Always Wanted to Know About Social Media (but were afraid to ask) Brian Wallace, President, NowSourcing, Inc.
  2. 2. Overview • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  3. 3. What is Social Media Marketing? “Social Media Marketing (SMM) combines the goals of internet marketing with social media sites…[through]…viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service...” http://en.wikipedia.org/wiki/Social_media_marketing
  4. 4. Social Media Marketing Cycle Initial Buzz/Conversation Authority Links Google Rankings Continue the conversation
  5. 5. Ok, but What Actually is it? • Aggregation • Blogging Conversation • Bookmarking Conversion • Microblogging Google Ranking • Social News Links • Social Networking
  6. 6. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  7. 7. It’s a Jungle Out There…
  8. 8. Blogs Really Matter
  9. 9. Blogs are Growing
  10. 10. …and People Read Blogs
  11. 11. Twitter • Followers • Data Mining • Customer Service • Breaking News • Good old chat • High user adoption, even when service is down
  12. 12. RSS • Grab Headlines • Feed Readers • Share • 2nd Inbox?
  13. 13. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  14. 14. Dispelling Myths Myth #1: Social Media = adding site widgets. Reality: You need to rework your site.
  15. 15. Dispelling Myths Myth #2: Isn’t social media just for “kids” ? Reality: Nope, social media is for all.
  16. 16. Dispelling Myths Myth #3: I’m a small business, does social media really apply to me? Reality: It was made for you.
  17. 17. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  18. 18. Planning Your Social Media Strategy • Set your goals • Establish team responsibilities • Find the “influencers” • Listen to the good, the bad, and the ugly • Join the conversation • Listen some more • Measure against goals
  19. 19. Everything You Know is Wrong • Front page for hated stories?
  20. 20. Everything You Know is Wrong • Success or failure?
  21. 21. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  22. 22. How to Measure Success • New industry, lots of debate • Traditional ROI need not apply • Conversations • Links • Authority • Google Links • CPM models • Response Time • Sales • PR
  23. 23. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A
  24. 24. Reputation Management • Proactive = raw, unvarnished opinion • Reactive = PR nightmare Danger! Danger!
  25. 25. Do it Yourself / Not Doing it Hurts “Dell Support” • 450+ searches/day • 24k+ in January 2007 Oh my!
  26. 26. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A
  27. 27. Questions?
  28. 28. Contact Brian Wallace bwallace@nowsourcing.com 502.442.7914 nowsourcing.com/blog twitter.com/nowsourcing
  29. 29. Credits http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ http://informationarchitects.jp/web-trend-map-2008-beta/ http://www.sifry.com/alerts/Slide0005.gif http://www.sifry.com/alerts/Slide0006.gif http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif http://www.gapingvoid.com/history76156222.jpg http://www.fredfrap.com/intro%20page%208.29.02.htm http://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/ http://www.hatedorloved.com/index.php?view=unpopular http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ http://flickr.com/photos/intrigueimages/315265442/ http://flickr.com/photos/jhhwild/1781000505/

×