Making Sense ofReal-time Streams        Nova Spivack       CEO, Bottlenose    nova@novaspivack.com
A Major Shift hasHappened On the Web
2010       Social networking       Search
2011 Social networking = 19% of consumer time spent online               Comscore, December 2011
2011           Social networking   Search & Navigation
Dec. 20117 of top 50 sites getting12% more traffic fromFacebook than Google. Up 5sites in previous month.                 ...
Top sites,Growth inVisitsFacebookvs.Google2011
Social Starting toDisplace Search
AOL           Instant Messaging      Facebook                                MySpace Napster    Twitter Instagram    USENE...
The PC          The Web     The Stream1980     1990     2000    2010
The message is The medium
Total Amount of Messaging Has at Least DoubledSource: Alan Lepofsky, Constellation Research
2012       Everyone gets at least         several thousand             messages              per day
I get 13,000messages/day
Message Volumes  Continue to    Increase
Twitter Messages Per Day450,000,000400,000,000350,000,000300,000,000250,000,000200,000,000150,000,000100,000,000 50,000,00...
We keep piling on more things to               share and track                 1990                  2000   2010Source: No...
Spam is the New Normal
The Success ofSocial NetworksAre their Biggest   Challenge
Messages/Day                                                          Message                                             ...
Welcome to“The Sharepocalypse”
What’s the SolutionTo Information Overload?
“It’s not information overload,       it’s filter failure”                    -- Clay Shirky
How Do You Filter  The Stream?
You Can’t Use PageRank….
A New Approach:The Physics of Ideas
                                                                             Momentum	  Velocity	                         ...
Velocity	     Waves	                           Tsunamis	                                               Topic              ...
Velocity	     Waves	                           Tsunamis	                                                       Link       ...
Velocity	     Waves	                           Tsunamis	                                              Person              ...
Velocity	     Waves	                           Tsunamis	                                               Topic              ...
Core Technology:                   The StreamOS     A high-level javascript and HTML5 platform for applications that      ...
Crowd Computing Architecture         1.5MB Javascript Engine   1500 Messages Processed/Second/CPU       50K CPUs/Month and...
Demo of StreamSense™   (Bottlenose.com)
Making Sense of the Stream    is not about Searchand it’s not about Filtering   It’s about Discovery…
Thank Younova@bottlenose.comhttp://bottlenose.com
Spivack   making sense of streams talk 2012
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Spivack making sense of streams talk 2012

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A talk about how to filter the social web - or what we call the Stream - using Bottlenose and some concepts from physics. This is the next step after Web search, and provides a powerful new tool for marketers, analysts, and social scientists.

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Spivack making sense of streams talk 2012

  1. 1. Making Sense ofReal-time Streams Nova Spivack CEO, Bottlenose nova@novaspivack.com
  2. 2. A Major Shift hasHappened On the Web
  3. 3. 2010 Social networking Search
  4. 4. 2011 Social networking = 19% of consumer time spent online Comscore, December 2011
  5. 5. 2011 Social networking Search & Navigation
  6. 6. Dec. 20117 of top 50 sites getting12% more traffic fromFacebook than Google. Up 5sites in previous month. Source: Ben Elowitz
  7. 7. Top sites,Growth inVisitsFacebookvs.Google2011
  8. 8. Social Starting toDisplace Search
  9. 9. AOL Instant Messaging Facebook MySpace Napster Twitter Instagram USENET Email Skype LinkedIn Path Messaging Messaging MessagingOnline Services Social Networks Mobile Apps 1980 1990 2000 2010 Documents Documents Websites Blogs & UGC Yahoo Delicious Word Flickr Youtube Processing Google Wordpress Groupware Moveable Type
  10. 10. The PC The Web The Stream1980 1990 2000 2010
  11. 11. The message is The medium
  12. 12. Total Amount of Messaging Has at Least DoubledSource: Alan Lepofsky, Constellation Research
  13. 13. 2012 Everyone gets at least several thousand messages per day
  14. 14. I get 13,000messages/day
  15. 15. Message Volumes Continue to Increase
  16. 16. Twitter Messages Per Day450,000,000400,000,000350,000,000300,000,000250,000,000200,000,000150,000,000100,000,000 50,000,000 - Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Source: @bottlenoseapp Bottlenose.com
  17. 17. We keep piling on more things to share and track 1990 2000 2010Source: Nova Spivack, Bottlenose.com
  18. 18. Spam is the New Normal
  19. 19. The Success ofSocial NetworksAre their Biggest Challenge
  20. 20. Messages/Day Message Volume Gap will continue to widen Available Attention Engagement 2000 2010 2020 2030 Source: @bottlenoseapp Bottlenose.com
  21. 21. Welcome to“The Sharepocalypse”
  22. 22. What’s the SolutionTo Information Overload?
  23. 23. “It’s not information overload, it’s filter failure” -- Clay Shirky
  24. 24. How Do You Filter The Stream?
  25. 25. You Can’t Use PageRank….
  26. 26. A New Approach:The Physics of Ideas
  27. 27.   Momentum  Velocity   Mass  *  Velocity  #men%ons  /  unit  %me       Waves   Tsunamis   Bubbles   Currents   Mass    #  unique  People  Men%oning  
  28. 28. Velocity   Waves   Tsunamis   Topic Topic   Topic Topic Topic Topic Topic Bubbles   Currents   Topic Topic Topic Topic Topic Topic Mass  
  29. 29. Velocity   Waves   Tsunamis   Link Link   Link Link Link Link Link Bubbles   Currents   Link Link Link Link Link Link Mass  
  30. 30. Velocity   Waves   Tsunamis   Person Person   Person Person Person Person Person Bubbles   Currents   Person Person Person Person Person Person Mass  
  31. 31. Velocity   Waves   Tsunamis   Topic Topic   Topic Topic Topic Topic Topic Bubbles   Currents   Topic Topic Topic Topic Topic Topic Mass  
  32. 32. Core Technology: The StreamOS A high-level javascript and HTML5 platform for applications that analyze real-time streams of data Sentiment Analytics Automation Personalization SemanticClassification
  33. 33. Crowd Computing Architecture 1.5MB Javascript Engine 1500 Messages Processed/Second/CPU 50K CPUs/Month and growing
  34. 34. Demo of StreamSense™ (Bottlenose.com)
  35. 35. Making Sense of the Stream is not about Searchand it’s not about Filtering It’s about Discovery…
  36. 36. Thank Younova@bottlenose.comhttp://bottlenose.com

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