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Presentation 15 min boekarest2010


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Market to women

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Presentation 15 min boekarest2010

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  3. 3. 10.6.2010© Sanoma Uitgevers<br />Presentation name / Author<br />
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  5. 5. Ourreach<br />Dutch population (13+): 12,4 million<br />91%<br />online<br />81%<br />print<br />73%<br />
  6. 6. Ourhistory<br />HISTORY SANOMA DIGITAL<br />HISTORY SANOMA UITGEVERS<br />INSPIRATION/UMFELD<br />TARGET AUDIENCE<br />KNOWLEDGE<br />TRANSACTION/CONVERSION<br />PRODUCT KNOWLEDGE<br />360’S<br />A unique combination of a female umfeld, content, trustworthy brands and expertise on women and their interests.<br />DISPLAY/<br />CPM<br />CUSTOM PUBLISHING<br />NON-SPOT/<br />DIALOGUE<br />TEXT/CPC<br />CPL & CPS<br />ENGAGEMENT<br />PERFORMANCE<br />AWARENESS<br />PRODUCER<br />RETAILER<br />
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  8. 8. content, non-spot, integratie, commercieel, kenniscentrum, health, parenting, wellness, beauty, fashion, food, expert, crossmediaal, merken, dialoque, social, marketing-partnerships, advertorial<br />
  9. 9. Homepage take-overs and partnerships<br />
  10. 10. Content integration<br />Cases van Nivea, Aurum <br />Kitkat Senses zijn ultieme manier voor adverteerders om zich (crossmediaal) te associëren met onze merken en autoriteit<br />Philips<br />Kitkat<br />
  11. 11. Dialogue marketing | Custompublishing<br />
  12. 12. Knowledge & content syndication<br /> 82% of women: “I can’t live without internet”<br />
  13. 13. The female potential<br />71%<br />of all saving<br />accounts<br />91%<br />of all new<br />houses<br />92%<br />of all holidays<br />65%<br />of all newcars<br />85%<br />of all purchasedecisions are (co-)made bywomen<br />57%<br />of all cosmetics<br />for men<br />57%<br />of all electronic<br />applicances<br />95%<br />of all furniture<br />Bron: MartiBarletta - Marketing to woman, Vrouwvreemde domeinen 2009 – Sanoma<br />
  14. 14. Insights<br /><ul><li>Honest, real and pure
  15. 15. Together, warm
  16. 16. Living a meaningful life
  17. 17. Simplicity
  18. 18. Me-time</li></li></ul><li>The 5 laws of female communication<br />Makeit<br />beautiful<br />Start a <br />relation-<br />ship<br />Be<br />altruistic<br />Female<br />communication<br />Be<br />under-<br />standing<br />Be authentic<br />and honest<br />