Please find below the list of competitors and how we differentiate:1. Twitter local search - This shows what people around are talking about but not necessarily what they want to do. By focusing the communication towards what people want to do, the potential interactions arising out of such communications in the real world can be meaningful, as compared to microblogging.2. Google nearby stream & Myyearbook - Same as above3. Facebook wants - They are introducing a "Want" button which is what people want to buy. This is for ecommerce, whereas our wants is for socialization and doing things together. However, educating the consumers on this aspect will be challenging4. Meetup - This is meant for special interest groups and group networking, with pre-scheduled meetings. Our app enables instant socialization to solve immediate needs, like finding a guitar tutor, for example.5. Citysocializing - They are quite similar to what we do - enable new connections through organized meetups by members by paying subscription fee. Again, our app sets up instant communications, around people's wants, and is free.On top of all that, none of these players enable people play games with their neighbours, which will be our major differentiator. We aim to create simple addictive games that people can play with people around them through bluetooth or over internet. We create meaningful and fun social experiences in a simple way, which will differentiate us from the existing players.
*assuming 1/4th of the adult population in London and 1/2nd of the adult population in NY & SFO own smartphonehttp://twittown.com/mobile/mobile-blog/usa-add-80-million-new-smartphone-users-2011http://www.onlinemarketing-trends.com/2011/04/smartphone-marketshare-2011-italyus-aus.htmlhttp://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm
We have identified the PR partners we want to work with, based on the work they have done in our field with similar companies. We aim for extensive coverage in magazines like Techcrunch, Mashable and Wired to promote our product, apart from appearing in print media. We have our Social media channels set up and they are gaining traction by the day. We use twitter, facebook, blog and youtube to promote our product extensively. These channels will continue to grow our time and will be our marketing asset in due course. We have also identified representatives of Milna in three universities across UK, who will work at the ground level with various societies in each of their respective universities and continue building case studies for Milna, which will feedback into our PR campaign.We will replicate the strategy that works the best across other countries that we plan to launch our products in the future.
Milna – 100k downloads. Each user generates 15p on an average over 1 year period (based on the average revenue a developer gets every 1000 impressions, assuming every user gets served 100 ads over a one year period. Source: http://techcrunch.com/2011/07/22/android-vs-ios-the-heated-battle-over-mobile-advertising-infographic/) That amounts to 15,000 GBP for the first 100,000 users.First Social game – 1 million downloads (based on the number of downloads a successful game generates. “Cut the rope” game taken as case study). The game will be priced at 1 GBP per download. That amounts to 1M GBP.Total Revenue that will be achieved in the first year – 1.015 M GBP.
Milna pitch deck
I want to find a cycling partner...<br />Wonder if there is any other cyclist around..?<br />I’ve recently moved in... Wish I could conduct <br />a games night to meet people...<br />I want to do something fun tonight...<br />
Connect up & do things together!</li></ul>games<br />Milna<br />Socializing<br />
Revenue streams<br />Licensing merchandise for games <br />API licensing for Milna<br />Priced downloads and In-game purchases<br />
Our customers say...<br />Wish I had this app a week back. <br />I wouldn’t have spent my birthday alone...<br />I want to go to a nice pub in London. <br />Any suggestions?<br />Great App. <br />I can’t wait to have more people using it!<br />
Market Size<br />2.5 Billion Smartphones to be sold by 2015<br /><ul><li>11 Million users in UK
143 Million users in US by 2011</li></ul>5 Million Smartphone users* in New York, San Francisco and London alone<br /><ul><li>France, Germany and Japan are other hot markets that are waiting</li></ul> to be tapped<br />
How do we reach the market?<br />Online & Offline PR<br />Social Media Marketing<br />Working with Universities (Only for Milna)<br />
Who are we?<br />Prathap Chandran,<br />Founder<br />One of the founding members of smartlearnwebtv, which was sold for a million<br />Dollars to Edserv, third largest elearning company in India.<br />Aanjhan Ranganathan,<br />Co-Founder<br />Created a product that was sold to a major Internet Search Giant.<br />
What do we need for the year?<br />Figures in GBP<br />
Our YoY Cost & Revenue<br />Figures in GBP<br />
Exit Route for Investors<br />Trade Sale<br /><ul><li>EA purchased popcap games for 1.3 billion USD in July 2011
Google purchased zagat, a local restaurant review site on Sep 8, 2011 for an undisclosed sum</li></ul>“ the demand for geo-targeted ads from advertisers on the local, regional and national level is huge” – Spero, Head for mobiles in Americas, Google.<br />
In a nutshell<br /><ul><li>What do we do? - We create location based games and apps
Why us? - We are a team with proven credentials
EIS approval, one of 10 startups from Europe chosen to pitch at Hackfwd Build 7, incubated at Setsquared, Guildford
What is the exit strategy? – Trade Sale by year 3
What is the ROI? – 15 to 20 times the investment</li></ul>Milna Studios<br />http://www.milna.co.uk<br />Facebook & Twitter: milnastudios<br />Contact:<br />Prathap, CEO – firstname.lastname@example.org<br />Aanjhan, CTO – email@example.com<br />