Augmented reality and Gamification     Long-anticipated trends coming of agerising as a challenge for experience designers...
AUGMENTED REALITY Photo credit: Enliven Blog © All rights reserved
What is augmented reality?Real-time augmentation of the physical environment      with virtual elements in semantic contex...
Photo credit: Inition Ltd
Photo credit: Fashions Collective
© 2001 How Stuff WorksPhoto credit: Total Immersion © All rights reserved
IBM’s Seer app for Wimbledon
Pattern-based augmented reality         Photo credit: Inition Ltd
Pattern-based augmented reality       Photo credit: Fashions Collective
Pattern-based augmented reality                 © 2001 How Stuff Works  Photo credit: Total Immersion © All rights reserved
Location-based augmented reality        IBM’s Seer app for Wimbledon
Augmented reality; a gimmick or the future?            Photo credit: © How Stuff Works
AR named a disruptive technologyGartner Research, Forrester Research, Juniper Research    Revenue projection $1.5bn by 201...
Augmented reality is the future      Photo credit: © How Stuff Works
Is augmented reality also the present?          Photo credit: © How Stuff Works
Word Lens for iPhone         by Quest Visual        Wordlens app            Photo credit: © Mashable
GAMIFICATIONPhoto credit: Enliven Blog © All rights reserved
Game mechanicsA construct of rules intended to produce an enjoyable game                Photo credit: Copyright © Robert S...
Game mechanics            ProgressPhoto credit: Copyright © Michael Gugel
Game mechanics                  BadgesPhoto credit: Copyright © www.4squarebadges.com
Game mechanics                       StatusPhoto credit: Copyright Creative Commons © Fast LVL Guide
GamificationThe use of game mechanics to enhance        non-game applications     Photo credit: Copyright © Delta Airlines
Game mechanics            ProgressPhoto credit: Copyright © Michael Gugel
Game mechanics                  BadgesPhoto credit: Copyright © www.4squarebadges.com
Game mechanics                       StatusPhoto credit: Copyright Creative Commons © Fast LVL Guide
Taking games seriouslyWoW: 40% women, Average age 35 years
Taking games seriously Zynga is valued at $7 billion Photo credit: Copyright © VentureBeat
BODY TRACKING U.I.                           CROWD SOURCING         AUGMENTED REALITY                          GAMIFICATIO...
TIME TO REALISE THE IMPORTANCE LIES INTHE COMPOSITION, IN THE JIGSAW PUZZLE       Photo credit: Enliven Blog © All rights ...
My jigsaw puzzle: USEUM.org  In a field ruled by middlemen and IP restrictionsUSEUM takes advantage of new media to bridge...
EXPERIENCE DESIGN IN 4 YEARS   Less text, more augmented      reality, more Siri and   more than 2 PG courses in     Londo...
THANK YOU!   useum.org @nosuicPhoto credit: Enliven Blog © All rights reserved
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Augmented reality and gamification: Long-anticipated trends coming of age rising as a challenge for experience designers

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My presentation at "What’s Next… in Experience Design: Digital leaps forward" hosted by LBi on the a leap day Wednesday the 29th.

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  • AR will be the UI for everything
  • Wordlens proves more than anything else, that t
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • To the frequent flyer programmes
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  • Game mechanics have been out there for years, however the change is that successes of the game industry in recent years showed us the power of game mechanics, and made everybody turn towards gamification on order to enhance their businesses. Some of these successes are..Talking about the power of games, taking as an example a very successful and well designed game like WoW, a dedicated player.. And in case we thought this affects just a specific target group, it seems quite the opposite
  • Talking about the power of games, taking as an example a very successful and well designed game like WoW, a dedicated player.. And in case we thought this affects just a specific target group, it seems quite the opposite
  • Don’t have to wait for AR Goggles or 4G networks. We have to get our heads around from alll these amazing technologies out there and make the most out of them.
  • My jigsaw puzzle is USEUM, the social network of modern art. Didn’t it ever occur to you, how come there is a no-brainer social network for anything apart from art? For presentations we’ve got slidesahre, for photos we’ve got flickr for graphic design we’ve got deviant art, for videos vimeo. How come there isn’t a no-brainer network for artworks?Well this Is mainly because art, and modern art in particular is a field ruled by middle men and agents, and IP restrictions.USEUM’s challenge is to take advantage of new media i.e. crowd-sourcing, game mechanics, AR to bridge the gap between people who like art and people who make art.Isn’t it strange that there a no-brainersocial network for anything really, apart from artworks?
  • More than 2 masters courses on new media.We’ve specialised long enough on certain tools and technologies is time to zoom-out and look at the bigger picture.Firstly get our head around of all the tools that are out there and then make the most out of them by fitting the right pieces together making compositions that have meaning for the user.
  • Augmented reality and gamification: Long-anticipated trends coming of age rising as a challenge for experience designers

    1. 1. Augmented reality and Gamification Long-anticipated trends coming of agerising as a challenge for experience designers Foteini Valeonti, PhD UCL Photo credit: Enliven Blog © All rights reserved
    2. 2. AUGMENTED REALITY Photo credit: Enliven Blog © All rights reserved
    3. 3. What is augmented reality?Real-time augmentation of the physical environment with virtual elements in semantic context Photo credit: www.nickburcher.com
    4. 4. Photo credit: Inition Ltd
    5. 5. Photo credit: Fashions Collective
    6. 6. © 2001 How Stuff WorksPhoto credit: Total Immersion © All rights reserved
    7. 7. IBM’s Seer app for Wimbledon
    8. 8. Pattern-based augmented reality Photo credit: Inition Ltd
    9. 9. Pattern-based augmented reality Photo credit: Fashions Collective
    10. 10. Pattern-based augmented reality © 2001 How Stuff Works Photo credit: Total Immersion © All rights reserved
    11. 11. Location-based augmented reality IBM’s Seer app for Wimbledon
    12. 12. Augmented reality; a gimmick or the future? Photo credit: © How Stuff Works
    13. 13. AR named a disruptive technologyGartner Research, Forrester Research, Juniper Research Revenue projection $1.5bn by 2015 Juniper Research PC, Mobile Human Information Augmented Reality
    14. 14. Augmented reality is the future Photo credit: © How Stuff Works
    15. 15. Is augmented reality also the present? Photo credit: © How Stuff Works
    16. 16. Word Lens for iPhone by Quest Visual Wordlens app Photo credit: © Mashable
    17. 17. GAMIFICATIONPhoto credit: Enliven Blog © All rights reserved
    18. 18. Game mechanicsA construct of rules intended to produce an enjoyable game Photo credit: Copyright © Robert Saric
    19. 19. Game mechanics ProgressPhoto credit: Copyright © Michael Gugel
    20. 20. Game mechanics BadgesPhoto credit: Copyright © www.4squarebadges.com
    21. 21. Game mechanics StatusPhoto credit: Copyright Creative Commons © Fast LVL Guide
    22. 22. GamificationThe use of game mechanics to enhance non-game applications Photo credit: Copyright © Delta Airlines
    23. 23. Game mechanics ProgressPhoto credit: Copyright © Michael Gugel
    24. 24. Game mechanics BadgesPhoto credit: Copyright © www.4squarebadges.com
    25. 25. Game mechanics StatusPhoto credit: Copyright Creative Commons © Fast LVL Guide
    26. 26. Taking games seriouslyWoW: 40% women, Average age 35 years
    27. 27. Taking games seriously Zynga is valued at $7 billion Photo credit: Copyright © VentureBeat
    28. 28. BODY TRACKING U.I. CROWD SOURCING AUGMENTED REALITY GAMIFICATION TOUCH U.I. VOICE CONTROL Photo credit: Enliven Blog © All rights reserved
    29. 29. TIME TO REALISE THE IMPORTANCE LIES INTHE COMPOSITION, IN THE JIGSAW PUZZLE Photo credit: Enliven Blog © All rights reserved
    30. 30. My jigsaw puzzle: USEUM.org In a field ruled by middlemen and IP restrictionsUSEUM takes advantage of new media to bridge the gap between art lovers and art doers. USEUM
    31. 31. EXPERIENCE DESIGN IN 4 YEARS Less text, more augmented reality, more Siri and more than 2 PG courses in London on new media. Photo credit: Enliven Blog © All rights reserved
    32. 32. THANK YOU! useum.org @nosuicPhoto credit: Enliven Blog © All rights reserved

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