Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Platform Master Marketing Document

707 views

Published on

Published in: Business
  • Be the first to comment

Platform Master Marketing Document

  1. 1. A RETAIL, DINING, ANDLIFESTYLE EXPERIENCE IN AN INTIMATE AND UNIQUE ARCHITECTURAL SETTING.
  2. 2. F I R S T LO O K
  3. 3. CULVER CITY “One part Hollywood nostalgia, one part modern design.” THE NEW YORK TIMES885 0 WASHIN GTO N B O ULEVAR DCULV ER CIT Y , CALIFO R NI A
  4. 4. C U LV E R CIT Y 2.5 5drive from mintimes higher retail spending than LA Beverlywood, County Carthay Circle + Cheviot Hills. 10Beverly Hills,from min 15 min rail ride from USC Century City, and Downtown Los Santa Monica + Angeles. Venice.
  5. 5. POPULATION MEDIAN AGE HOUSEHOLDS AVERAGE INCOMEO NE M ILE 41,567 34.2 16,755 $87,292THR EE M ILE 317,860 36.2 131,486 $82,264FIV E M ILE 899,31 1 35.9 377,889 $87,129
  6. 6. COMPANIESHEADQUARTERED IN CULVER CITY
  7. 7. THEOPPORTUNITY
  8. 8. Walkable to Across the streetDowntown Culver from the first - and City, the Arts only - light rail District + the station on the west Hayden Tract side of Los Angeles Permanent Pop Up shop + Digital Marketing Team on A sustainable site to generate shopping consistent buzz offline + online experience.
  9. 9. 70% of usersLIGHT RAIL polled in a focus group said would use the light rail to travelTO culver city.The new Expo Line is leading the way in regional efforts to shortencommutes and increase mobility. It will provide faster, more reliable publictransportation services and increase the capacity of the transportationsystem in Los Angeles County. By giving those who live, work and play inthe Exposition Corridor an alternative to driving, the Expo Line willcontribute to reduced levels of air pollutants and greenhouse gases,thereby improving the overall quality of life.
  10. 10. 95% of people polled said culvercity needs a retail destination.Over 70% would be more apt toshop somewhere where there is publictransportation, LIKE THE LIGHT RAIL,convenient to them.
  11. 11. 50K SQ FEET OF RETAIL SPACE DIVISIBLE TO 1400 SQ FEET. UP TO 17K SQ FEET CONTIGUOUS. 27K SQ FEET OF OFFICE SPACE DIVISIBLE TO 1500 SQ FEET. 7K SQ FOOT FLOOR PLATES. MOVE IN Q3 2013
  12. 12. SITE PLAN
  13. 13. THE NEIGHBORHOOD
  14. 14. 1. loyalty program 65% of people polled would be interested in a loyalty program2. mobile 90% have a smart phone of some form 85% have used or are3. digital marketing currently using social networks like Facebook and Twitter4. pop up shop 70% have been to an event5. events at a shopping center6. on site marketing team
  15. 15. LOYALTY PROGRAMThe loyalty card program atPLATFORM will go beyond the typicalstore loyalty program and will integratedigital elements such as Foursquare PLATFORM at culver stationcheck-ins, mayor privileges, invites toexclusive events, and more.The loyalty card program will aim togarner repeat customers as well asreward those who visit the center often.Groupon-style deals will be availableto loyalty card members monthly. LO YA LT Y C A R D
  16. 16. MOBILE MARKETINGPLATFORM understands theimportance of mobile as a marketingtool. We will have a fully integratedand functional iPhone, iPad + Androidapp upon launch. WELCOME TOWe will also be creating “Deals” MOBILEaround Foursquare, Facebook, &Gowalla check-ins as incentive forpeople to share their PLATFORMexperiences.
  17. 17. SOCIAL MEDIAWe will be building our PLATFORMsocial media networks 6 months priorto launch. The goal of the Facebookand Twitter pages will be the engageusers with content, driving traffic toPLATFORM tenants.We will have a blog where we willhost guest editors of top publicationsas well as a fully comprehensivecontent strategy to build ourcommunities.
  18. 18. POP UP SHOPWe will host a permanent Pop UpShop space within the complex,curated & managed by marketingand events agency, (No Subject),driving traffic and generating buzzthroughout the year.The space will host a variety ofevents, including pop up retail events,art shows, creative workshops, andmore, open for use to PLATFORMtenants and non-tenants alike!
  19. 19. EVENTSIn addition to the Pop Up Space,PLATFORM will open up it’s commonareas & courtyard to outside eventsthat will enhance the PLATFORMexperience, and drive additional foottraffic to PLATFORM tenants.Events will include: farmer’s markets,complimentary yoga, live music, moviescreenings, wine & food festivals, andflea markets!
  20. 20. ON SITE MARKETINGcompany,Digital marketing and events TEAM(No Subject), will be headquartered atPLATFORM. They will heading up allsocial media initiatives as well asprogramming & curating the Pop UpShop space.They will coordinate digital influenceroutreach, loyalty + e-mail marketingprograms, as well as maintaining allsocial networks. MORE AT THEREISNOSUBJECT.COM
  21. 21. THE RUNYONaGROUP developmentThe Runyon Group is boutique propertyand management firm focused on high quality projectsthroughout Southern California.JOSEPH MILLERPrior to starting The Runyon Group, Joseph Miller was a member of the acquisitions anddevelopment team at The KOR Group, a privately held real estate development firm in LosAngeles. At KOR, he worked on site evaluation and acquisition, project financing, siteentitlement, and construction management. Prior to KOR, Joseph held positions with MerrillLynch, Marcus & Millichap, and the United States Senate.He currently serves on the Boards of The Society of Young Philanthropists, New Los AngelesCharter School, and Camp Ramah in California.
  22. 22. CONTACT
  23. 23. Joseph Miller, The Runyon Group9107 Wilshire Boulevard, Suite 725Beverly Hills, California 90210Joseph@RunyonGroup.comwww.RunyonGroup.com(t) 310 275 0483(f) 310 275 0941 Michael Lushing, BRC Advisors Senior VP & Director of Leasing MLushing@brcadvisors.com (t) 310 525 3714 Emily Herakovich, BRC Advisors Retail Leasing & Investment Associate EHerakovich@brcadvisors.com (t) 310 525 3703

×