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At Least YourParents Had ABasementNo Show Conference 2012
Things To Talk AboutHistory Of Average GamerHistory Of Average DevProjectionsSolutions
The GamerPrice Points For Entry
The Gamer
Console Prices (By Hours)
Console games were luxury items, thenaffordable, and are recently working their wayto become expensive again.There has nev...
The choices havesometimes as far apart   ...and thisas this:
However, wage inequality is creating anincreasing gap. In only 2 of the 30 years ofconsoles have the lower 5th had greater...
So what?This means that console games are gettingfurther away from the lower class at a muchhigher rate than even the midd...
But wait!What about mobile? Everyone has mobile!
Follow the money.- Android developers earn 7% of what iPhonedevs do.-The iPhone as a business is nearly twice thesize of g...
The DeveloperPrice Points For EntryEducation
Price Points for Entry (Adjusted for2012)80s: Apple II: $4575 (211 hours)90s: Average 1992 PC W/Graphics Card:$3065(141 Ho...
Becoming a dev has typically not been cheap...unless you were a student, right?-Early MUDs!-Lemmings-Prince Of Persia!-Epi...
Oh. Oh no.
The Next Big Crash- 1 TRILLION IN STUDENT DEBT- Better for portfolios than sub prime werebecause of limited bankruptcy- De...
Not Without VALUE, just low on personal value:-Even supportive areas, grants tied withuniversity system-Industry that expe...
Projections (Doom and GloomVersion)-Games move further from the poor as players.-Game development requires the sameeconomi...
Projections (Awesome, Lovely andPossible Version) -Free to play opens up games to the full economic spectrum. -Middleware ...
Hurdles-Whale hunting.-We could still screw up crowdsourcing.-"War on used." This cannot hit the actualhardware.-Luxury de...
Solutions- Understand F2P PLAYERS not just markets- Most community management is FREE- Middleware to schools- Knowledge ba...
Closing Thought:This is the first time the average price for thetools to develop a game matches the price ofthe most popul...
Contact Me!Twitter: MoxTheZebraTumblr: nowlookcloser.comemail: mitchellsmallman@gmail.com
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No Show 2012 - Mitchell Smallman - At Least Your Parents HAVE a Basement

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How poor is too poor for video games? Gone are the days where a quarter got you the same play as everyone else. Millions of dollars of capital are being sunk into games for phones and tablet devices costing $600 or more, and each generation of console games are costing more and more at launch than inflation can account for. Today's market prompts many questions. Are gamers being expected to earn more than in the past? How can we ensure our development process is profitable without gearing our design the highest earners? Does our current base of developers represent those we are selling our products to effectively?



This talk will cover the history of the economic class of your "average" gamer, a comparison of the markets being targeted by the current sections of the industry and the strategies being used, and some analysis of the challenges economic class plays in maintaining an creative development culture. Not all doom and gloom, this talk will also highlight positive strides in the industry in recent years, proven strategies and case studies, (yes, yet another talk with a Kickstarter section!) and as many discussions of people getting it right as discussions of the problems our industry faces.

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No Show 2012 - Mitchell Smallman - At Least Your Parents HAVE a Basement

  1. 1. At Least YourParents Had ABasementNo Show Conference 2012
  2. 2. Things To Talk AboutHistory Of Average GamerHistory Of Average DevProjectionsSolutions
  3. 3. The GamerPrice Points For Entry
  4. 4. The Gamer
  5. 5. Console Prices (By Hours)
  6. 6. Console games were luxury items, thenaffordable, and are recently working their wayto become expensive again.There has never been a time period wherethere has not been a "high end" gaming option,but low end options have often been limited.
  7. 7. The choices havesometimes as far apart ...and thisas this:
  8. 8. However, wage inequality is creating anincreasing gap. In only 2 of the 30 years ofconsoles have the lower 5th had greater gainsthan the median, the difference averaging$987.Wage increases for the bottom 5th have onlymatched inflation 4 out of 30 years, thedifference averaging to 2.6% less.(US Census Bureau)
  9. 9. So what?This means that console games are gettingfurther away from the lower class at a muchhigher rate than even the middle class.Consoles are not just for the rich yet, but theyare certainly not for the poor.
  10. 10. But wait!What about mobile? Everyone has mobile!
  11. 11. Follow the money.- Android developers earn 7% of what iPhonedevs do.-The iPhone as a business is nearly twice thesize of googles entire operation-Business indicates: cheaper phones aresecond class citizens-But what can WE do as Devs? Lets see whoweve been first...
  12. 12. The DeveloperPrice Points For EntryEducation
  13. 13. Price Points for Entry (Adjusted for2012)80s: Apple II: $4575 (211 hours)90s: Average 1992 PC W/Graphics Card:$3065(141 Hours)Now: Recommended Systemfor New Game Students: $4000+ (185Hours)
  14. 14. Becoming a dev has typically not been cheap...unless you were a student, right?-Early MUDs!-Lemmings-Prince Of Persia!-Epic Megagames!-Octodad! Our education system must be the answer!
  15. 15. Oh. Oh no.
  16. 16. The Next Big Crash- 1 TRILLION IN STUDENT DEBT- Better for portfolios than sub prime werebecause of limited bankruptcy- Debt financed education directs moneyfrom the lower classes to the world offinance, essentially taxing the poor.- We must address accreditations vs valuationof work.
  17. 17. Not Without VALUE, just low on personal value:-Even supportive areas, grants tied withuniversity system-Industry that expect relocations needaccreditation for Visas-Frequent system for INVESTOR value
  18. 18. Projections (Doom and GloomVersion)-Games move further from the poor as players.-Game development requires the sameeconomic system it always has.-Developers start further in debt with theprofitability of the industry used as justification.-Games could become an industry likemedicine or law, with heavy accreditations,inflated competition and immense debt.
  19. 19. Projections (Awesome, Lovely andPossible Version) -Free to play opens up games to the full economic spectrum. -Middleware dev systems eliminate entry barriers to development.-The game industry gains an understanding oflabour value that other industries lack duethe rapid pace of change.-Crowdsourcing could be understand by devsin a way that disrupts an upper class heavyinvestment system.
  20. 20. Hurdles-Whale hunting.-We could still screw up crowdsourcing.-"War on used." This cannot hit the actualhardware.-Luxury development focus.
  21. 21. Solutions- Understand F2P PLAYERS not just markets- Most community management is FREE- Middleware to schools- Knowledge based free education, purchasevalidations (Thanks MIT!)- ...finally...
  22. 22. Closing Thought:This is the first time the average price for thetools to develop a game matches the price ofthe most popular systems. We have actuallybridged the gap, people can make the gamesthey are playing.We must let the new voices in gaming knowwhat is now within their grasp. and we mustwelcome them at our doors when they arrive.
  23. 23. Contact Me!Twitter: MoxTheZebraTumblr: nowlookcloser.comemail: mitchellsmallman@gmail.com

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