CEBIT's Webciety Social Collaboration


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My Cebit Webciety presentation about Social Collaboration.

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  • 2:30 Introduction to Social CollaborationSocial Collaboration how can be improved the internal collaboration by social software? Which potentials do and challenges offer wikis, blogs, social networks in the business? Expert and representative of solution suppliers are concerned in this Panel with new forms of the collaboration and collaboration in the business. Vortrag: AtleSkjekkeland, AIIMDiskussion:Nils Heuer, Jive SoftwareDr. Thomas Kreye, JustSoftwareMatthias Tausendpfund, OpentextIljaHauß, Communardo SoftwareModeration: HannsKöhler-Krüner, HKK Consulting
  • 2:30AIIM is a non-profit industry association with approx 65,000 community members. Started in 1943 and members in approx 150 countriesProvidesTRAINING – 7 Certificate programs with 17000 students the last 4 years. Latest program is SharePoint Certificate Program – best practices how to use SharePoint to share and manage informationRESEARCH – monthly new free researchSTANDARDS – Moreq2, PDF, PDF/AEDUCATION – weekly free webinars
  • 2:31Have the last few years seen a lot of changes in the industry…Started a task force to discuss the past and draw a roadmap for the future of content management. The meetings were led by Geoffrey Moore, author many technology books and publications, most notably Crossing the Chasm and Inside the Tornado. The report is available for free from we have now contracted with Andrew McAfee to lead the next phase of this project focusing on use cases.
  • 2:32 This shows the history of enterprise IT and the big question is what’s the next big thing…But remember: many organizations put Enterprise IT on hold in the early 2000, while Consumer IT went on fire. According to Gartner, in absolute dollars, most organizations spend less today on IT than they did in 2008. Gartner believes that through 2015 a recession-era mentality of paying for future investments from the cost savings obtained from existing IT operations will prevail.Forrester; More than half of US employees say they have better technology at home than at work, 37% of US information workers are solving your customer and business problems using technology that they master first at home and then bring to work. Tony Zingale, CEO Jive:“Why is it that I know more about what my High School girlfriend had for dinner than what is going on in my organization?”How can it be that I am so powerful as a consumer and so lame as an employee?
  • 2:33 What changed the world of consumer IT?AccessInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterMobilePC for the emerging marketsiPhone sets the bar in mature marketsTexting, camera, location-based servicesBroadbandInfinite content, no barriers to entry, no barriers to exitCommunications are any-to-many-to-oneSocial networks, blogs, Skype, TwitterConversation with Isabelle…
  • 2:34 How will this impact Enterprises?Young people come into the workplace expecting to participate, not just ConsumeThey are no less serious, capable or ambitious than us, but they can be more self-reliant.For example: BAE SystemsAn aging workforce: in the US, 40% of engineers will reach retirement age in the next 5 yearsMerged and acquired companies has resulted in huge requirements to better integrate people and systemsInformation is not easily reusedThere need to rethink collaboration software – email is dead…
  • 2:35 How will this impact Enterprises (continues)?Improved Access, Mobile and Broadband changes also the reality for enterprises.1. Virtualization – You or your IT systems can be anywhereIBM have more than 40% of their workforce working from home, hotel rooms, Starbucks, etc. I have Been MovedPicture shows one of my team meetings last Monday2. Globalization – You are part of a global economySupply Chain – globalization forces you to focus on what you are good at“Boeing 777 is a lot of parts flying in close formation”
  • 2:36 Business executives realize that this changes the game for them…Reinvent customer relationshipsSocial technologies outside the firewall are redefining the nature of customer relationships. Often driven by marketing, organizations are using public networks like Facebook and Twitter and Linked In to engage customers.CluetrainManifesto 1999:Markets are conversations.Secondly:Build Operational DexterityThe key to driving greater business dexterity and responsiveness is driving greater productivity and decision speed among the middle tier of knowledge workers in organizations. Social Business Systems within the firewall (among employees) or through the firewall (with partners) has the potential to dramatically improve flexibility and responsiveness and thus drive business growth and innovation.
  • 2:37 Forrester calls this the Empowered EraYour customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era of empowered customers, you must empower employees to solve customer and business problems. First, build bridges to your marketing and customer service teams to help these teams scale up new customer solutions. Then give employees the safety net and permission to be your greatest source of innovation and breakthrough ideas. You have an opportunity to reinvent yourself and the role of IT to become the chief technology advisor and enabler of empowered initiatives. Seize the opportunity
  • 2:38 AIIM and Geoffrey Moore calls all this System of EngagementThe focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  • The RevolutionScale collaborative capabilities through systems of engagementSpotlight falls on the middle of the enterprise organizationNot about getting more efficiency from the bottomNot about getting better strategic views at the topPath ForwardInvest in the productivity of knowledge workers and relationship managersMcKinsey: “A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise.”
  • 2:400. Empowerment: Allow personal projects, measure outcomes, freedom to experiment, openness1. Emergence (Proof of Concepts/Skunkworks): Biz and IT innovation from staff/customers2. Strategy: Enterprise Standardization, Benefits, GAP analysis, Risk Assessment (Security, Privacy)3. Development: Intrastructure, Platform, Cloud/in-house, Configuration, Integration, UX4. Monitoring/Listening: Viral implementation 5. Participation: Getting all relevant people to get involved6. Engagement: Getting all relevant people to produce, not only consume information7. Governance (comes earlier, but finalized in step) Ensure/Prevent, Detect, Respond8. Optimization: Education and Management, Monitoring and Measurement
  • CEBIT's Webciety Social Collaboration

    1. 1. Social collaboration<br />AtleSkjekkeland, Vice President, AIIM<br />Connect@ <br /><br /><br /><br />
    2. 2.<br />
    3. 3. Geoffrey Moore and the AIIM Task Force<br /><br />Pictures courtesy of John Newton<br />
    4. 4. Systems of Record<br />
    5. 5. 1 -- real time connectivity<br />2 -- smart & geo-aware mobile devices<br />3 -- ubiquitous & cheap bandwidth<br />
    6. 6. Demographics is destiny.<br />These guys are retiring<br />These are the new workers<br />These are making the purchasing decisions<br />Facebook Generation<br />Email Generation<br />1964<br />Age 46<br />1984<br />Age 26<br />1948<br />Age 62<br />Source: John Newton, Alfresco<br />
    7. 7. The World is Flat<br />
    8. 8. The CEO Perspective<br />New Business Priorities<br />Source = IBM Worldwide Survey of 1,500 CEOs, 2010<br />
    9. 9. The Empowered Era<br />Source: Forrester<br />
    10. 10. Systems of Engagement<br />Systems of Record<br />
    11. 11. The Future of Work<br />The Revolution<br />Scale collaborative capabilities through systems of engagement<br />Spotlight falls on the middle of the enterprise organization<br />Not about getting more efficiency from the bottom<br />Not about getting better strategic views at the top<br />Path Forward<br />Invest in the productivity of knowledge workers and relationship managers<br /><ul><li>Enterprise Facebook
    12. 12. Enterprise YouTube
    13. 13. Enterprise Twitter
    14. 14. Global presence detection
    15. 15. On-demand conferencing
    16. 16. Telepresence everywhere
    17. 17. Mobile access to everything
    18. 18. Global search
    19. 19. Social content management
    20. 20. With more revolutionary applications to come . . . . </li></ul>Source: TCG Advisors / AIIM<br />
    21. 21. Emergence <br />Strategy<br />Development<br />Monitoring<br />Participation<br />Engagement<br />Governance<br />Optimization<br />How to implement Social Business?- New free AIIM roadmap<br />Want an advance copy? <br /><br /><br />