The sheer quantity of information that is descending upon our organizations is rapidly creating a set of circumstances in which we will not longer be able to just "wing it." The strategic imperative to manage information effectively will soon become irreversible- with devastating consequences for those who assume it is otherwise. There is a commercial for car repair where the mechanic says, ‘You can pay me now, or you can pay me later. But you will pay me.’ The information management landscape is changing quickly and dramatically and the stakes of getting it wrong are rising. Now is the time to finally create and implement a strategy to treat your organization’s information as a critical business asset. This presentation describes 8 trends that will influence your information management strategy.