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‘There is no
such thing as
an average user’
”This installation is an expression of
the Norwegian policy
to place Inclusive Design right in the
centre of governmental
...
‘Look at the
opportunity of design
to empower
everyone!’Dan Formosa, Smart Design
It's much more difficult
to design a product that
six real people love, than
one imaginary average
person loves’ Dan Formo...
‘Inclusive Design
can bring together
commercial and
social benefits’
H.R.H. Crown Princess of Norway, Mette-Marit
When you include the
extremes of everybody,
that's to say differently
abled people of all sorts,
then you produce things
t...
‘Finding an emotional
connection between
things, services and
people is very important
to what we as designers
do - or wha...
'The deeper you go the
more likely you will
discover something of
value'
Bruce Mau, Bruce Mau Design
The companies that get
innovation right,
again and again,
are the ones that feel what
their customers feel.
That is true u...
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Inclusive Design - Quotes

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Inclusive Design - Quotes

  1. 1. ‘There is no such thing as an average user’
  2. 2. ”This installation is an expression of the Norwegian policy to place Inclusive Design right in the centre of governmental policies, this is how it should be in all countries.” Chris Turner, Director London Design Biennale mention of the Norwegian installation at the London Design Biennale in interview with Monocle, 2018
  3. 3. ‘Look at the opportunity of design to empower everyone!’Dan Formosa, Smart Design
  4. 4. It's much more difficult to design a product that six real people love, than one imaginary average person loves’ Dan Formosa, Smart Design
  5. 5. ‘Inclusive Design can bring together commercial and social benefits’ H.R.H. Crown Princess of Norway, Mette-Marit
  6. 6. When you include the extremes of everybody, that's to say differently abled people of all sorts, then you produce things that are better for all of us’Michael Wolff, Wolff Olins
  7. 7. ‘Finding an emotional connection between things, services and people is very important to what we as designers do - or what we should be doing’Richard Seymour, Seymourpowell
  8. 8. 'The deeper you go the more likely you will discover something of value' Bruce Mau, Bruce Mau Design
  9. 9. The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation’ Sohrab Vossoughi, Ziba

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