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Case study. Verifying product claims: authenticity of on-line review systems

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ISO COPLOCO workshop held in Milano 14th May 2014 dealt with building confidence in a Business–to–Consumer relationship, roles and expectations.This is the presentation delivered by Aurelien Dubot, Product Strategist for EMEA, Bazaarvoice

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Case study. Verifying product claims: authenticity of on-line review systems

  1. 1. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. Authenticity in Reviews Aurelien Dubot Product Strategist EMEA @ Bazaarvoice
  2. 2. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. Bazaarvoice powers a network that connects brands and retailers to the authentic voices of people where they shop. • Nearly 800 employees • More than 3,200 clients • Nearly 50% of the Fortune 500 • More than 50% of the Internet Retailer NA Top 500 • More than 25% of the Internet Retailer Europe 500 • Deployed in 37 languages / 80+ countries • 445 million average unique users • Nearly 16 billion average monthly impressions
  3. 3. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. What happens When clients allow authentic conversations? Better VisibilityProductsServiceStoresMessagingOrganisationEngagementRelationships
  4. 4. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. What happens when you are not authentic Little story Client XAverage rating = 4.6Real rating = 3.3Top contributor = themselvesOrganisation = In denialWe’re great! vsYou’re Thieves!
  5. 5. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. We all need to be open and transparent Opportunities • More open and richer relationships • Happier and more informed consumers Threats • More opportunities for deception • Organizations failing to adapt to the new consumer Ask for the industry • Adopt best practices to preserve trust • Proactively collaborate to create standards to protect the consumer
  6. 6. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. #EndFakeReviews One authentic conversation at a time

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