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Dr Norman Chorn
Norman is a strategy and organisation development practitioner who works in Australia, UK, New
Zealand and...
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Norman Chorn profile


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Norman Chorn's bio

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Norman Chorn profile

  1. 1. Dr Norman Chorn Norman is a strategy and organisation development practitioner who works in Australia, UK, New Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and research firm with affiliations in UK and North America. His work integrates the research from neuroscience with economics and strategy. It addresses: • Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy • Organisation development – designing and developing innovative organisations • Growth and corporate resilience – achieving growth and adaptation. Norman has particular skills in developing future strategy and aligning organisations with their cur- rent and future environments. His integration of neuroscience and strategy principles (neurostrate- gy) has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance. Norman has published widely in his field and has contributed to a range of journals and in- ternational conferences. His recent book, Strategic Alignment, has received acclaim in the man- agement and business press and the 2nd edition has just been published. His new book, The Fu- ture Builders deals with the practices of creating the future and organisational adaptation in uncer- tain environments. This is due for publication shortly. He holds visiting and associate appointments with a number of leading Graduate Schools of Man- agement, including Macquarie University (Australia), the University of Pretoria - GIBS (South Africa) and Canterbury Graduate School of Management (NZ). Prior to his consulting career, Norman held a variety of senior Marketing and General Management positions in the services and manufacturing sectors. He has a BA (Economics and Sociology) from the University of Cape Town, a Postgraduate Diplo- ma in Management, an MBA, and PhD from the University of Witwatersrand. Norman is a member of the global Academy of Brain-based Leadership and an Ambassador for Thought Leaders Global. | | e: m: +61 416 239 824 p: +61 2 9999 5412