Build a customer-winning organisation

774 views

Published on

Being highly customer focused is difficult enough - but you also need to keep your operating costs down.

Maybe you need to address a diverse range of customer needs but are concerned about the proliferation in effort and costs? How do you build an organisation that achieves both customer focus and operational efficiency?

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
774
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Build a customer-winning organisation

  1. 1. WEBINAR 3 THE LIVING ORGANISATION SERIES AUGUST 2011 Ho w to b u i ld a custo mer - wi nni ng o r gan i sati o n Being highly customer focused is difficult enough - but you also need to keep your operating costs down. Maybe you need to address a diverse range of customer needs but are concerned about the proliferation in effort and costs? How do you build an organisation that achieves both customer focus and operational efficiency? The answers to these questions rely on understanding that economy of scale is a myth in knowledge-based organisations, and that real efficiency is created by achieving economy of flow between the customer and organisation.“How to build a customer-winning organisation”will address three important enablers for achieving bothcustomer focus and operational efficiency: ✓ how to set up and manage the external customer interface with the different segments of your market ✓ how to build the all-important value-creating processes inside the organisation ✓ how and when to create shared services so as to achieve the real driver of efficiency - economy of flow. Norman Chorn is the Join our webinar author of “Strategic on 31 August at Alignment” and the Register here creator of the “Living 12:30 - 1:30 Organisation” series

×