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Crisis & Social Media• 5 Inspired by Iceland Case Study

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Crisis & Social Media• 5 ways to contain a crisis through social media – Be Prepared • Sit down with your team and brainstorm all the things that could possibly go wrong before they actually do. – Monitor • Crisis situations can pop up anywhere at any time. Rather than waiting for a situation to spin out of control before you even hear about it. – Craft messages appropriately • During times of crisis, communications to your internal and/or external audiences can either help a situation or make it worse. – Be informative and helpful • When crafting these messages, include information that will help all stakeholders, not just your company. – Be truthfull • One of the unofficial commandments of social media is to be authentic and true. This is even more applicable during times of crisis.

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