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Duplicate Content Issues


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Duplicate Content Issues, diagnosis & causes by Kristjan Mar Hauksson Nordic eMarketing

Published in: Business
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Duplicate Content Issues

  1. 1. Double troubleDC issues - Diagnosis & causesKristjan Mar HaukssonNordic eMarketingDirector Internet Marketing@optimizeyourwebLondon| 18–21 February
  2. 2. London| 18–21 February 2013 | #SESLON“- They ALL have some degree of Duplicate contentproblems – Every single site I have ever analyzeddoes!”Mikkel DeMib @optimizeyourweb
  3. 3. London| 18–21 February 2013 | #SESLON“Duplicate content is in most cases due to the wayCMS’ are set up …..or we might have a team of lazycontent writers on our hands.” @optimizeyourweb
  4. 4. London| 18–21 February 2013 | #SESLON“Understand your content management system:Make sure youre familiar with how content isdisplayed on your website. Blogs, forums, andrelated systems often show the same content inmultiple formats.” @optimizeyourweb
  5. 5. London| 18–21 February 2013 | #SESLONDiagnosis & Causes @optimizeyourweb
  6. 6. London| 18–21 February 2013 | #SESLONCouple of easy to use “tools”•• Xenu• Zoom Search Engine• Google (Search, Webmaster Tools, etc..)• Manual testing• Screaming FrogMore on: @optimizeyourweb
  7. 7. London| 18–21 February 2013 | #SESLONUsing the site: command•• This should show you how Google crawls your site and what it finds• Does this site have 46,800 products and categories? @optimizeyourweb
  8. 8. London| 18–21 February 2013 | #SESLONAnother simple way to identify DC is to search• Look at the content you have on your site, take something like a news headline and Google it• This will in most cases show you how Google is crawling your site and what it finds @optimizeyourweb
  9. 9. London| 18–21 February 2013 | #SESLON Sample content leak .dk .se .no .fr
  10. 10. London| 18–21 February 2013 | #SESLON
  11. 11. London| 18–21 February 2013 | #SESLON @optimizeyourweb
  12. 12. London| 18–21 February 2013 | #SESLONUsing Xenu• If the site allows being crawled you can use Xenu to crawl it and then look at the information that comes out of it• Arrange it and behold …. @optimizeyourweb
  13. 13. London| 18–21 February 2013 | #SESLONUsing Copyscape• Copyscape was originally created to find “stolen” copy but works great when it comes to DC
  14. 14. London| 18–21 February 2013 | #SESLONContent ownership• Websites are often developed on a DEV url, which is in many cases open, but only used for collaboration between developers and site owners, then somebody uses Google mail to share it or it is sniffed by a subdomain finder. Then content ownership can be an issue… for a long time. @optimizeyourweb
  15. 15. London| 18–21 February 2013 | #SESLONImage Plagiarism• A search for ‚ritzy bryan‘ gives 895.000 results• When you click images... 5 of top 9 top are the photographers• But the top two are not on his website• Click on the image• Click ‚Image details‘ and you get lots of similar images• Scroll down and you get lots of plagiarizing websites
  16. 16. London| 18–21 February 2013 | #SESLONDiagnosis & Causes @optimizeyourweb
  17. 17. London| 18–21 February 2013 | #SESLONFrequent causes when starting a new site• Firstly make sure that your dev.server is under lock and key – Close it when you are done• If you are using something like a news or a product module over multiple sites, make sure that the ownership is clear• Not all of our content creates duplicate content on your site – Scrapers can give you hell! • Report plagiarism to Google as soon as you find it – take ownership. @optimizeyourweb
  18. 18. London| 18–21 February 2013 | #SESLON301, 404 – Default or not default and ….• 404s that are not 404s – Things can go a bit crazy if not inserted properly on large commerce sites as an example• WWW, Non-WWW & Default pages• Query strings and session IDs• Template content• Boilerplate repetition, publishing stubs & similar content• User generated duplicate (replica) content @optimizeyourweb
  19. 19. London| 18–21 February 2013 | #SESLONThe mother of all checklists ;-)• Take everything that is a likely cause and create a checklist and go through these items one by one and make sure they are in order• This is all common sense stuff and there is so much information online. You should not have to do the same mistakes as those before you….• Know your CMS before you start implementing it! @optimizeyourweb
  20. 20. London| 18–21 February 2013 | #SESLONThank you @optimizeyourweb