Gamification the ultimate way to engagement


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Gamificaiton - The Ultimate Way to Engagement
Gamification is the concept of using game mechanics in non-game environments in order to increase engagement.
In this presentation, you can learn about the basics of Gamification, and about how your business can benefit from it.

Published in: Business, Technology

Gamification the ultimate way to engagement

  1. 1. GamificationThe Ultimate Way to Engagement Ákos Szörényi Norbert Szigeti Csúcs
  2. 2. What is Gamification? Gamification is the use of game mechanics and game thinking applied in non-game environments and applications to engage audiences and solve problems.5% Level 1
  3. 3. What is not Gamification?10 % Level 1
  4. 4. What is not Gamification? Gamification  is not designing (video) games for your enterprise  is not (just) using points (levels, badges etc.) for an application (website, programme etc.)  is not a magic wand that saves you the effort of creating a good product or service15 % Level 1
  5. 5. What is Gamification then? It is the use of game mechanics and techniques to motivate positive behaviour By way of challenges, tasks and positive feedback we lead our customer or employee on a positive behaviour path The result is more engaged and profitable customers and happier and more productive employees 20 % Level 1
  6. 6. What is Gamification then? What can be positive behaviour?  It depends on your business goals :  Do you want :  more visitors and likes on your website?  your visitors to sign up for your newsletter?  more sales by your sales team?  more orders from your retailers?  All processes can be motivated by gamification 25 % Level 1
  7. 7. Isn’t it just a wild idea? Isn’t it just a wild idea that sounds and sells very well, but has no real future potential? Big business players think otherwise SAP, Deloitte, IBM, Siemens, Microsoft, Nike, Dell, Ford, Samsung etc. already use gamification to engage customers or employees 30 % Level 1
  8. 8. Gartner„By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.” Gartner: Gartner, Inc. (NYSE: IT) is the worlds leading information technology research and advisory company. 35 % Level 1
  9. 9. Why Gamification? The Engagement Economy: Fun sells 40 % Level 1
  10. 10. Why Gamification? The world has changed forever :  Millennial generation and everyone else wants instant fun, friends and feedback  Facebook, online, mobile, games etc.  The rise of social :  be always in contact and in the know  Virtual self image  what you are is what you share about yourself online, and how much and what feedback you get 45 % Level 1
  11. 11. How Gamification? How Gamification helps your company :  More engaged customers = more sales  More engaged employees = better productivity  Can you increase sales by 15% by gamifying your salesforce? 50 % Level 1
  12. 12. How Gamification? Customers Design the ‘player journey’ (experience) - How does your customer benefit from your service product? Design around the core product or service customer benefit  Build the journey through awards rewarding positive behaviour 55 % Level 1
  13. 13. Gamification of Marketing Samsung Nation: Gamified social product website Receive badges, points and levels for  Visiting pages  Reviewing products  Watching videos  Participating in Q&As  Liking products  Registering products  Etc. 60 % Level 1
  14. 14. Gamification of Marketing Samsung Nation – Results  Gamified experience since Nov 2011  Since then  66% more visitors  309 % more comments*  More Customer Engagement = More ROI •Source : : marketing-knowledge-management- 65 % Level 1
  15. 15. Gamification of Marketing NIKE+ : measure your success in running with challenges, badges, points and levels 70 % Level 1
  16. 16. Gamification of Sales Do you want more sales?  Your sales team have sales goals, but  Can they follow their progress online?  Is there a leaderboard to spur competition?  Can they compete with each other in real time?  Are they receiving challenges based on performance?  Can you add new challenges and goals on the fly?  With a gamified sales platform you can do all that! 75 % Level 1
  17. 17. Gamification of Sales Leaderboard Points Challenges 80 % Level 1
  18. 18. Why Aquilone? What we can do for you :  From consultancy to realisation  Together with you, we define what an EPIC WIN is for you and how to measure it in real business results  We determine the target group’s motivations with you  We design the mechanics how we will achieve our epic win building on the target group’s motivations  Deliver and maintain the platform and run the programme for you 85 % Level 1
  19. 19. Who is Aquilone? Aquilone is an organisational development company  We help organisations achieve more by consultancy and training  Number of employees : 10  We are management consultants, trainers, phychologists with sales, marketing, HR and IT backgrounds 90 % Level 1
  20. 20. Questions and AnswersQuestions and Answers 95 % Level 1
  21. 21. Achievement Unlocked! Congratulations!You are now a Gamification Expert!  (But it is just the beginning…) 100 % Level 2 Level 2
  22. 22. Secret level! You’re as excited as we are about Gamification? Great! Since you are so awesome, we provide bonus content, a secret level for you. Enjoy! 20 % Level 2
  23. 23. Gamification of Marketing Gamified experience in car dashboardsCar manufacturers insert a game in thedashboard of hybrid cars : it measureshow ecologically you drive, and you canachieve goals, score points, and evencompete with you Facebook friends! Ford Fusion Nissan Leaf In case of a Ford Fusion, a little plant is displayed on your dashboard, if you drive ecologically, it strives, if you don’t, it withers. 40 % Level 2
  24. 24. Gamification of HR60 % Level 2
  25. 25. Gamification of HR How to make the workplace a better place through gamification?  Instant feedback to any colleague :  Thumbs up for getting help from your peer  Acknowledgements of good work together  It promotes positive human behaviour and cooperation among colleagues  Not just supervisors can evaluate or praise you once a year at performance evaluations, but anyone and in real time, any time 80 % Level 2
  26. 26. Gamification BlogOur Gamification expert regularly blogs about the latest developments of Gamification The Force behind Gamification : The Science of Flow Gamification may well be the latest trend in human motivation, but it builds on many decades of psychological research and proven results. Enjoy and keep leveling up with us!  100 % Level 3