PRESENTATION  NAME Company Name Nora Connor   &   Christopher R. Evans Entering the Workforce: Leveraging Your Portfolio, ...
Embarking On Your Journey <ul><li>Portfolio complete! </li></ul><ul><ul><li>Now what? </li></ul></ul><ul><li>The Economy: ...
Examining Opportunities <ul><li>Research which industries and companies are hiring </li></ul><ul><ul><li>Websites  </li></...
Other Steps You Can Take <ul><li>Keep up with new technologies </li></ul><ul><li>Leverage your unique skills and life expe...
What’s Working in Your Favor? <ul><li>Employers are more likely to hire new graduates </li></ul><ul><ul><li>Even in a toug...
Preparing To Interview <ul><li>Writing a good cover letter is critical </li></ul><ul><ul><li>Style and substance </li></ul...
Customize Your Pitch <ul><li>DO… </li></ul><ul><li>Tell employers why they should want  you  –  be unique </li></ul><ul><l...
Before the Interview… <ul><li>Get into the right state of mind and expect success </li></ul><ul><li>Plan and prepare your ...
They Want to Interview Me! <ul><li>Bring your hard copy portfolio to the interview </li></ul><ul><li>Be brief but thorough...
After the Interview… <ul><li>Offer to leave behind any samples the employer would like to review further </li></ul><ul><ul...
A Few Helpful Links… <ul><li>Ad Age Talent Works  </li></ul><ul><li>Ad Age Marketing Recruiters List </li></ul><ul><li>Ame...
A Few Helpful Links… <ul><li>LinkedIn </li></ul><ul><li>Ohio  Creatives   </li></ul><ul><li>Pittsburgh Advertising Federat...
Congratulations and Best Wishes! <ul><li>Nora Connor </li></ul><ul><li>[email_address] </li></ul>Christopher R. Evans [ema...
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Art Institute Portfolio Presentation

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  • You’ve worked hard all semester to put your best pieces into your portfolio…now what? Researching and Networking Stay abreast of what industries are hiring right now, Look beyond Pittsburgh and beyond small agencies, consider internships Research, Research Research! Networking—social networking and in-person Unbridled enthusiasm and projecting confidence
  • Social media, search engine optimization are growing disciplines in advertising Don’t forget Associations..AMA, AIGA, Pittsburgh Ad Fed, Other industry ones like PTC… Read the Business Times and other web/print periodicals Don’t just email resumes and hope for the best…
  • 1. Why would I want to interview this person? What’s in it for me/the company?
  • Ask them if they would like more detail, before you elaborate…. Ask for a professional opinion Ask an advisor, professor or former employer to critique you work Show as many people as possible
  • Art Institute Portfolio Presentation

    1. 1. PRESENTATION NAME Company Name Nora Connor & Christopher R. Evans Entering the Workforce: Leveraging Your Portfolio, Skills and Experience to Land the Right Opportunity
    2. 2. Embarking On Your Journey <ul><li>Portfolio complete! </li></ul><ul><ul><li>Now what? </li></ul></ul><ul><li>The Economy: </li></ul><ul><ul><li>How do I deal? </li></ul></ul><ul><li>Where do I start?! </li></ul><ul><ul><li>Develop an action plan </li></ul></ul>Nora Connor & Christopher R. Evans
    3. 3. Examining Opportunities <ul><li>Research which industries and companies are hiring </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Newspaper / business journals </li></ul></ul><ul><ul><li>University career services </li></ul></ul><ul><li>Tap into your network! </li></ul><ul><ul><li>AIP – professors, clients, speakers, etc. </li></ul></ul><ul><ul><li>Past employers – jobs and internships </li></ul></ul><ul><ul><li>Volunteer or professional organizations </li></ul></ul><ul><ul><li>Family and friends </li></ul></ul>Nora Connor & Christopher R. Evans
    4. 4. Other Steps You Can Take <ul><li>Keep up with new technologies </li></ul><ul><li>Leverage your unique skills and life experiences </li></ul><ul><li>Join more online networking groups </li></ul><ul><li>Expand ‘personal marketing’ efforts </li></ul><ul><li>Share ideas with other students in different areas of study </li></ul>Nora Connor & Christopher R. Evans
    5. 5. What’s Working in Your Favor? <ul><li>Employers are more likely to hire new graduates </li></ul><ul><ul><li>Even in a tough market </li></ul></ul><ul><li>Your ability to multi-task, master social media/new technology, and teach others </li></ul><ul><li>Access to information – trends are easy to research </li></ul><ul><li>Pittsburgh is a tight-knit community—work your alumni channels through LinkedIn and Associations </li></ul>Nora Connor & Christopher R. Evans
    6. 6. Preparing To Interview <ul><li>Writing a good cover letter is critical </li></ul><ul><ul><li>Style and substance </li></ul></ul><ul><li>Refine your resume frequently </li></ul><ul><ul><li>Seek a professional’s opinion </li></ul></ul><ul><li>Update your portfolios – hard copy & digital </li></ul><ul><ul><li>Acquire any samples you don’t already have </li></ul></ul><ul><ul><li>Convert any file types necessary for digital </li></ul></ul><ul><li>Get your references lined-up </li></ul><ul><ul><li>Request LinkedIn recommendations </li></ul></ul>Nora Connor & Christopher R. Evans
    7. 7. Customize Your Pitch <ul><li>DO… </li></ul><ul><li>Tell employers why they should want you – be unique </li></ul><ul><li>Tailor your resume, cover letter and portfolio </li></ul><ul><ul><li>Each position is different! </li></ul></ul><ul><li>Reference/include digital portfolio link or samples </li></ul><ul><li>DON’T… </li></ul><ul><li>Forget to proofread – resume, cover letter, even emails! </li></ul><ul><li>Ignore social media profiles – employers check! </li></ul><ul><ul><li>Untag unflattering photos, delete unprofessional posts </li></ul></ul><ul><li>Be shy – follow up with email or phone call </li></ul>Nora Connor & Christopher R. Evans
    8. 8. Before the Interview… <ul><li>Get into the right state of mind and expect success </li></ul><ul><li>Plan and prepare your elevator pitch </li></ul><ul><li>Remember why you give a damn </li></ul><ul><li>Practice delivery focusing on pace, pitch and tone </li></ul>Nora Connor & Christopher R. Evans
    9. 9. They Want to Interview Me! <ul><li>Bring your hard copy portfolio to the interview </li></ul><ul><li>Be brief but thorough in your explanation of your samples </li></ul><ul><ul><li>Explain your role in the project </li></ul></ul><ul><ul><li>Discuss leadership and teamwork, if applicable </li></ul></ul><ul><ul><li>State results or feedback </li></ul></ul><ul><li>Answer any questions the employer may have about your portfolio </li></ul>Nora Connor & Christopher R. Evans
    10. 10. After the Interview… <ul><li>Offer to leave behind any samples the employer would like to review further </li></ul><ul><ul><li>Print-outs / copies of hard copy samples </li></ul></ul><ul><ul><li>Link to your digital work </li></ul></ul><ul><li>Ask for next steps – what the timeframe and decision process entails </li></ul><ul><li>Send your interviewer(s) a thank you note </li></ul>
    11. 11. A Few Helpful Links… <ul><li>Ad Age Talent Works </li></ul><ul><li>Ad Age Marketing Recruiters List </li></ul><ul><li>American Association of Advertising Agencies (AAAA) </li></ul><ul><li>American Marketing Association (AMA) </li></ul><ul><li>AMA Pittsburgh </li></ul><ul><li>Brazen Careerist </li></ul><ul><li>Carbon Made </li></ul><ul><li>Doostang </li></ul><ul><li>Imagine My New Job </li></ul>
    12. 12. A Few Helpful Links… <ul><li>LinkedIn </li></ul><ul><li>Ohio Creatives </li></ul><ul><li>Pittsburgh Advertising Federation </li></ul><ul><li>Pittsburgh Creative </li></ul><ul><li>Pittsburgh Technology Council </li></ul><ul><li>Pittsburgh Urban Magnet Project (PUMP) </li></ul><ul><li>Pittsburgh Young Professionals (PYP) </li></ul><ul><li>The Regional Internship Center of Southwestern PA </li></ul><ul><li>Talent Zoo </li></ul>
    13. 13. Congratulations and Best Wishes! <ul><li>Nora Connor </li></ul><ul><li>[email_address] </li></ul>Christopher R. Evans [email_address]

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